Matches in SemOpenAlex for { <https://semopenalex.org/work/W2020880066> ?p ?o ?g. }
Showing items 1 to 76 of
76
with 100 items per page.
- W2020880066 abstract "How to realize targeted advertising in digital signage is an interesting question. This paper proposed an Intelligent Advertising Framework (IAF), which pioneers the integration of Anonymous Viewer Analytics (AVA) and Data Mining technologies to achieve Targeted and interactive Advertising. IAF correlates AVA viewership information with point-of-sale (POS) data, and establishes a link between the response time to an ad by a certain demographic group and the effect on the sale of the advertised product. With the advertising models learned based on this correlation, IAF can provide advertisers and retailers with intelligence to show the right ads to right audience in right location at right time. Preliminary results indicate that IAF will greatly improve the effect and utility of advertising and maximize the Return on Investment (ROI) of advertisers and retailers. The demo shows Intel's leadership regarding intelligent advertising in the Digital Signage industry." @default.
- W2020880066 created "2016-06-24" @default.
- W2020880066 creator A5010688783 @default.
- W2020880066 creator A5013838871 @default.
- W2020880066 creator A5045860905 @default.
- W2020880066 creator A5091696979 @default.
- W2020880066 date "2012-08-12" @default.
- W2020880066 modified "2023-09-26" @default.
- W2020880066 title "Intelligent advertising framework for digital signage" @default.
- W2020880066 cites W1542657334 @default.
- W2020880066 doi "https://doi.org/10.1145/2339530.2339773" @default.
- W2020880066 hasPublicationYear "2012" @default.
- W2020880066 type Work @default.
- W2020880066 sameAs 2020880066 @default.
- W2020880066 citedByCount "14" @default.
- W2020880066 countsByYear W20208800662014 @default.
- W2020880066 countsByYear W20208800662015 @default.
- W2020880066 countsByYear W20208800662016 @default.
- W2020880066 countsByYear W20208800662017 @default.
- W2020880066 countsByYear W20208800662018 @default.
- W2020880066 countsByYear W20208800662019 @default.
- W2020880066 countsByYear W20208800662021 @default.
- W2020880066 crossrefType "proceedings-article" @default.
- W2020880066 hasAuthorship W2020880066A5010688783 @default.
- W2020880066 hasAuthorship W2020880066A5013838871 @default.
- W2020880066 hasAuthorship W2020880066A5045860905 @default.
- W2020880066 hasAuthorship W2020880066A5091696979 @default.
- W2020880066 hasConcept C110875604 @default.
- W2020880066 hasConcept C112698675 @default.
- W2020880066 hasConcept C115174607 @default.
- W2020880066 hasConcept C12718992 @default.
- W2020880066 hasConcept C136764020 @default.
- W2020880066 hasConcept C144133560 @default.
- W2020880066 hasConcept C187687199 @default.
- W2020880066 hasConcept C2524010 @default.
- W2020880066 hasConcept C2777459780 @default.
- W2020880066 hasConcept C2777766583 @default.
- W2020880066 hasConcept C33923547 @default.
- W2020880066 hasConcept C41008148 @default.
- W2020880066 hasConcept C512338625 @default.
- W2020880066 hasConcept C70133500 @default.
- W2020880066 hasConcept C82307848 @default.
- W2020880066 hasConcept C90673727 @default.
- W2020880066 hasConceptScore W2020880066C110875604 @default.
- W2020880066 hasConceptScore W2020880066C112698675 @default.
- W2020880066 hasConceptScore W2020880066C115174607 @default.
- W2020880066 hasConceptScore W2020880066C12718992 @default.
- W2020880066 hasConceptScore W2020880066C136764020 @default.
- W2020880066 hasConceptScore W2020880066C144133560 @default.
- W2020880066 hasConceptScore W2020880066C187687199 @default.
- W2020880066 hasConceptScore W2020880066C2524010 @default.
- W2020880066 hasConceptScore W2020880066C2777459780 @default.
- W2020880066 hasConceptScore W2020880066C2777766583 @default.
- W2020880066 hasConceptScore W2020880066C33923547 @default.
- W2020880066 hasConceptScore W2020880066C41008148 @default.
- W2020880066 hasConceptScore W2020880066C512338625 @default.
- W2020880066 hasConceptScore W2020880066C70133500 @default.
- W2020880066 hasConceptScore W2020880066C82307848 @default.
- W2020880066 hasConceptScore W2020880066C90673727 @default.
- W2020880066 hasLocation W20208800661 @default.
- W2020880066 hasOpenAccess W2020880066 @default.
- W2020880066 hasPrimaryLocation W20208800661 @default.
- W2020880066 hasRelatedWork W2101949473 @default.
- W2020880066 hasRelatedWork W2105010137 @default.
- W2020880066 hasRelatedWork W2121589321 @default.
- W2020880066 hasRelatedWork W2257810546 @default.
- W2020880066 hasRelatedWork W2342330313 @default.
- W2020880066 hasRelatedWork W2547194909 @default.
- W2020880066 hasRelatedWork W2569429894 @default.
- W2020880066 hasRelatedWork W2605857815 @default.
- W2020880066 hasRelatedWork W2969924190 @default.
- W2020880066 hasRelatedWork W3125027579 @default.
- W2020880066 isParatext "false" @default.
- W2020880066 isRetracted "false" @default.
- W2020880066 magId "2020880066" @default.
- W2020880066 workType "article" @default.