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- W2021000919 abstract "Abstract This study explores the economic benefit from labeling milk and milk products and its impact on the supply and demand for fluid milk. The empirical estimate measures the economic value of milk market segmentation based on consumers' willingness to pay for hormonefree milk. The study uses survey data from Kansas households and applied a Probit model for willingness-to-pay and an ordinary least square model for demand analysis. The empirical results show that as long as consumers are willing to pay a higher price for bSTfree milk society would benefit from milk market segmentation." @default.
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- W2021000919 date "2006-07-12" @default.
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- W2021000919 title "Product Labeling and Economic Value of Milk Market Segmentation" @default.
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- W2021000919 doi "https://doi.org/10.1300/j047v18n01_02" @default.
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