Matches in SemOpenAlex for { <https://semopenalex.org/work/W2021005613> ?p ?o ?g. }
Showing items 1 to 99 of
99
with 100 items per page.
- W2021005613 endingPage "75" @default.
- W2021005613 startingPage "52" @default.
- W2021005613 abstract "Mobile device advertising is a rapidly growing market due to the penetration of mobile devices in Spanish society. Advertising communication in this digital ecosystem continually poses new challenges. One of these - the subject of this proposal - is the link-up between mobile advertising with social TV. It opens up new possibilities for the development of advertising strategies on mobile devices.The aim of this paper is to describe the challenges faced by the Spanish advertising industry with the recent introduction of Social TV. Spain has one of the most developed Social TV sectors in Europe. It will provide a global overview of this new reality and uncover the new possibilities and main challenges for the development of advertising strategies for mobile devices. To this end we propose an examination of the perception of two of Spain’s major broadcasting empires, Atresmedia and Mediaset España, of this phenomenon." @default.
- W2021005613 created "2016-06-24" @default.
- W2021005613 creator A5007712670 @default.
- W2021005613 creator A5052625203 @default.
- W2021005613 date "2015-01-01" @default.
- W2021005613 modified "2023-10-03" @default.
- W2021005613 title "A new challenge for advertising on mobile devices: Social TV" @default.
- W2021005613 cites W141731428 @default.
- W2021005613 cites W1520571449 @default.
- W2021005613 cites W1529406716 @default.
- W2021005613 cites W1589812321 @default.
- W2021005613 cites W1886999666 @default.
- W2021005613 cites W1989710961 @default.
- W2021005613 cites W2003808575 @default.
- W2021005613 cites W2005915106 @default.
- W2021005613 cites W2071768687 @default.
- W2021005613 cites W2072873731 @default.
- W2021005613 cites W2090262010 @default.
- W2021005613 cites W2243005638 @default.
- W2021005613 cites W2246571651 @default.
- W2021005613 cites W2247349171 @default.
- W2021005613 cites W2279546003 @default.
- W2021005613 cites W2777230772 @default.
- W2021005613 cites W27808066 @default.
- W2021005613 cites W3183596334 @default.
- W2021005613 cites W2182784157 @default.
- W2021005613 cites W3458086 @default.
- W2021005613 doi "https://doi.org/10.7195/ri14.v13i1.755" @default.
- W2021005613 hasPublicationYear "2015" @default.
- W2021005613 type Work @default.
- W2021005613 sameAs 2021005613 @default.
- W2021005613 citedByCount "0" @default.
- W2021005613 crossrefType "journal-article" @default.
- W2021005613 hasAuthorship W2021005613A5007712670 @default.
- W2021005613 hasAuthorship W2021005613A5052625203 @default.
- W2021005613 hasBestOaLocation W20210056131 @default.
- W2021005613 hasConcept C110157686 @default.
- W2021005613 hasConcept C112698675 @default.
- W2021005613 hasConcept C136764020 @default.
- W2021005613 hasConcept C144133560 @default.
- W2021005613 hasConcept C169760540 @default.
- W2021005613 hasConcept C186967261 @default.
- W2021005613 hasConcept C26760741 @default.
- W2021005613 hasConcept C2777527080 @default.
- W2021005613 hasConcept C38652104 @default.
- W2021005613 hasConcept C41008148 @default.
- W2021005613 hasConcept C516764902 @default.
- W2021005613 hasConcept C56739046 @default.
- W2021005613 hasConcept C60952562 @default.
- W2021005613 hasConcept C86803240 @default.
- W2021005613 hasConcept C97023534 @default.
- W2021005613 hasConceptScore W2021005613C110157686 @default.
- W2021005613 hasConceptScore W2021005613C112698675 @default.
- W2021005613 hasConceptScore W2021005613C136764020 @default.
- W2021005613 hasConceptScore W2021005613C144133560 @default.
- W2021005613 hasConceptScore W2021005613C169760540 @default.
- W2021005613 hasConceptScore W2021005613C186967261 @default.
- W2021005613 hasConceptScore W2021005613C26760741 @default.
- W2021005613 hasConceptScore W2021005613C2777527080 @default.
- W2021005613 hasConceptScore W2021005613C38652104 @default.
- W2021005613 hasConceptScore W2021005613C41008148 @default.
- W2021005613 hasConceptScore W2021005613C516764902 @default.
- W2021005613 hasConceptScore W2021005613C56739046 @default.
- W2021005613 hasConceptScore W2021005613C60952562 @default.
- W2021005613 hasConceptScore W2021005613C86803240 @default.
- W2021005613 hasConceptScore W2021005613C97023534 @default.
- W2021005613 hasIssue "1" @default.
- W2021005613 hasLocation W20210056131 @default.
- W2021005613 hasLocation W20210056132 @default.
- W2021005613 hasLocation W20210056133 @default.
- W2021005613 hasOpenAccess W2021005613 @default.
- W2021005613 hasPrimaryLocation W20210056131 @default.
- W2021005613 hasRelatedWork W1980212182 @default.
- W2021005613 hasRelatedWork W2037074399 @default.
- W2021005613 hasRelatedWork W2093542549 @default.
- W2021005613 hasRelatedWork W2189088367 @default.
- W2021005613 hasRelatedWork W2203729848 @default.
- W2021005613 hasRelatedWork W2205799071 @default.
- W2021005613 hasRelatedWork W2286498233 @default.
- W2021005613 hasRelatedWork W2292330034 @default.
- W2021005613 hasRelatedWork W2318436876 @default.
- W2021005613 hasRelatedWork W2350558216 @default.
- W2021005613 hasRelatedWork W2380901705 @default.
- W2021005613 hasRelatedWork W2383947628 @default.
- W2021005613 hasRelatedWork W2601746999 @default.
- W2021005613 hasRelatedWork W2626244074 @default.
- W2021005613 hasRelatedWork W284831014 @default.
- W2021005613 hasRelatedWork W2991152178 @default.
- W2021005613 hasRelatedWork W3100670404 @default.
- W2021005613 hasRelatedWork W317801402 @default.
- W2021005613 hasRelatedWork W643817702 @default.
- W2021005613 hasRelatedWork W169212936 @default.
- W2021005613 hasVolume "13" @default.
- W2021005613 isParatext "false" @default.
- W2021005613 isRetracted "false" @default.
- W2021005613 magId "2021005613" @default.
- W2021005613 workType "article" @default.