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- W2021983358 abstract "The aim of this study was to investigate investor’s perceptions and attitudes regarding the provision of financial services in Greece with the objective to identify factors and criteria that influence choice decisions within this context. A qualitative research format was employed utilising focus group interviews with a total of 27 participants. Two distinct profiles were identified in the investors’ segment, assimilating high (or European/global) and low (or Greek) ethnic/cultural profile dimensions. High ethnic dimension was related to characteristics such as unaware and insecure in investing in foreign fund houses, need for protection from wrong decisions and willingness for long-term investments. Low ethnic dimension was linked with the perceptions that foreign fund houses are challenging, financial institutions can offer security, need for simplified procedures, provision of accurate information, and appreciation of the role of the advisor. Findings suggested that ethnic/cultural self-properties mode..." @default.
- W2021983358 created "2016-06-24" @default.
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- W2021983358 date "2003-07-01" @default.
- W2021983358 modified "2023-09-24" @default.
- W2021983358 title "Segmentation of Bank Customers by Utilising Ethnic/Cultural Profile Dimensions: A Qualitative Approach" @default.
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- W2021983358 doi "https://doi.org/10.1080/0267257x.2003.9728229" @default.
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