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- W2022014648 abstract "The perimeter of this article ranges to the limited and perceptual dimension of the business particularly in the Islamic Banks. The main objective of this article was to comprehend that whether the Islamic banks are practicing the principles of Islam in their true spirit or the same banking system is only coated by the word ‘Islamic’ to win the clientage. True it is that the whole mechanism is same except some modes, by the virtue of whom, the graph of the" @default.
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- W2022014648 date "2014-02-15" @default.
- W2022014648 modified "2023-09-26" @default.
- W2022014648 title "The Application of Religious Appeal in the Strategic Marketing Communication of Financial Services in Pakistan for Consumer Manipulationâ" @default.
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- W2022014648 doi "https://doi.org/10.6007/ijarbss/v4-i2/608" @default.
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