Matches in SemOpenAlex for { <https://semopenalex.org/work/W2022088905> ?p ?o ?g. }
Showing items 1 to 53 of
53
with 100 items per page.
- W2022088905 abstract "Portraying sex in advertisements is a widely used technique by many marketers in their promotional programmes. Some previous research has explored the relationship between attitudes toward advertising and effectiveness of sexy advertisements. However, there are gaps in this research and the authors describe an investigation which attempts to fill these gaps." @default.
- W2022088905 created "2016-06-24" @default.
- W2022088905 creator A5000997544 @default.
- W2022088905 creator A5049201071 @default.
- W2022088905 date "1984-01-01" @default.
- W2022088905 modified "2023-09-23" @default.
- W2022088905 title "Impact of a Priori Attitudes on the Effectiveness of Advertisements Employing Sexual Reference: Some Experimental Findings" @default.
- W2022088905 cites W2159306398 @default.
- W2022088905 cites W2320938771 @default.
- W2022088905 doi "https://doi.org/10.1108/eb010395" @default.
- W2022088905 hasPublicationYear "1984" @default.
- W2022088905 type Work @default.
- W2022088905 sameAs 2022088905 @default.
- W2022088905 citedByCount "1" @default.
- W2022088905 countsByYear W20220889052017 @default.
- W2022088905 crossrefType "journal-article" @default.
- W2022088905 hasAuthorship W2022088905A5000997544 @default.
- W2022088905 hasAuthorship W2022088905A5049201071 @default.
- W2022088905 hasConcept C112698675 @default.
- W2022088905 hasConcept C144133560 @default.
- W2022088905 hasConcept C15744967 @default.
- W2022088905 hasConcept C77805123 @default.
- W2022088905 hasConceptScore W2022088905C112698675 @default.
- W2022088905 hasConceptScore W2022088905C144133560 @default.
- W2022088905 hasConceptScore W2022088905C15744967 @default.
- W2022088905 hasConceptScore W2022088905C77805123 @default.
- W2022088905 hasLocation W20220889051 @default.
- W2022088905 hasOpenAccess W2022088905 @default.
- W2022088905 hasPrimaryLocation W20220889051 @default.
- W2022088905 hasRelatedWork W1518530538 @default.
- W2022088905 hasRelatedWork W1519593497 @default.
- W2022088905 hasRelatedWork W1562605750 @default.
- W2022088905 hasRelatedWork W190436668 @default.
- W2022088905 hasRelatedWork W1981167523 @default.
- W2022088905 hasRelatedWork W2066117085 @default.
- W2022088905 hasRelatedWork W2101635282 @default.
- W2022088905 hasRelatedWork W2144441227 @default.
- W2022088905 hasRelatedWork W2189568053 @default.
- W2022088905 hasRelatedWork W2278229134 @default.
- W2022088905 hasRelatedWork W2313213357 @default.
- W2022088905 hasRelatedWork W2332016564 @default.
- W2022088905 hasRelatedWork W2335918988 @default.
- W2022088905 hasRelatedWork W2576366811 @default.
- W2022088905 hasRelatedWork W2768359009 @default.
- W2022088905 hasRelatedWork W2774349267 @default.
- W2022088905 hasRelatedWork W2802467642 @default.
- W2022088905 hasRelatedWork W3040205746 @default.
- W2022088905 hasRelatedWork W3122834610 @default.
- W2022088905 hasRelatedWork W798127326 @default.
- W2022088905 isParatext "false" @default.
- W2022088905 isRetracted "false" @default.
- W2022088905 magId "2022088905" @default.
- W2022088905 workType "article" @default.