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Matches in SemOpenAlex for { <https://semopenalex.org/work/W2022138531> ?p ?o ?g. }

• W2022138531 abstract "Services are always unique from a marketing perspective due to their intangible nature. Especially in the case of a service like mobile airtime service where there is no service encounter, attributes required for brand loyalty become more complex. This article tests the relationship of customer loyalty and the approach of service providers in India. It looks into the airtime service market in India and delves into customer psyche." @default.
• W2022138531 created "2016-06-24" @default.
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• W2022138531 date "2009-09-28" @default.
• W2022138531 modified "2023-09-24" @default.
• W2022138531 title "Customer Loyalty and Approach of Service Providers: An Empirical Study of Mobile Airtime Service Industry in India" @default.
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• W2022138531 doi "https://doi.org/10.1080/15332960903199091" @default.
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