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- W2022150884 abstract "This article discusses some of the challenges facing educators in the field of international business/marketing, evaluates the Strathclyde experience with its new MSc International Marketing degree and presents some ideas for improving the internationalism of the programme by giving multicultural learning a central role. A holistic Management Issues in International Marketing course is described, linked to phases of multicultural learning, and integrated with other components of the degree: This aims both to provide skills for the aspiring international manager and improve students' learning capabilities for the Masters degree programme as a whole. Some experimental work on selecting group members as a means of improving team performance is also described." @default.
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- W2022150884 date "1994-12-20" @default.
- W2022150884 modified "2023-09-26" @default.
- W2022150884 title "The Training of International Managers" @default.
- W2022150884 doi "https://doi.org/10.1300/j066v06n02_01" @default.
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