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- W2022155091 abstract "Purpose – This paper aims to examine the key factors that facilitate the service to service (S2S) marketing relationships. Specifically, it aims to focus on the relationship between external counsels (law firms) and hospitals." @default.
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- W2022155091 date "2009-05-22" @default.
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- W2022155091 title "Service‐to‐service marketing: relationships between law firms and hospitals" @default.
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- W2022155091 doi "https://doi.org/10.1108/08876040910955170" @default.
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