FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2022157988> ?p ?o ?g. }

• W2022157988 endingPage "102" @default.
• W2022157988 startingPage "94" @default.
• W2022157988 abstract "Purpose – This paper draws attention to the fact that impulse buying is common behaviour among modern shoppers and that a consumer's impulse purchases of items such as clothes may be a result of the retailers' promotional activities. The purpose of this paper is therefore to investigate how promotion through channels such as direct-mail marketing, TV commercials and special in-store displays affects consumers' impulse purchases of clothes. Design/methodology/approach – Data for the testing of five hypotheses was collected by distributing a questionnaire to randomly selected households in North Western France and Northern Sweden. The data collection rendered 493 complete questionnaires, of which 332 were from France and 161 from Sweden. Seemingly unrelated regression (SUR) is the principal estimation technique. Findings – The results suggest that shoppers with a positive attitude towards direct-mail marketing and TV commercials also respond positively to in-store promotion. Hence, there are interactive effects between the three promotional channels that increase shoppers' general impulse purchase tendency. Furthermore, the findings demonstrate that the frequency of exposure to in-store promotion has a significant effect on this tendency. Originality/value – This paper contributes to extant knowledge on impulse buying behaviour by examining the product-specific impulse tendency, which is defined as the degree to which consumers make impulse purchases of a particular product category." @default.
• W2022157988 created "2016-06-24" @default.
• W2022157988 creator A5026085879 @default.
• W2022157988 creator A5073147153 @default.
• W2022157988 date "2014-05-06" @default.
• W2022157988 modified "2023-09-27" @default.
• W2022157988 title "Promotion and shoppers' impulse purchases: the example of clothes" @default.
• W2022157988 cites W1504244363 @default.
• W2022157988 cites W1972276902 @default.
• W2022157988 cites W1976006405 @default.
• W2022157988 cites W1982039144 @default.
• W2022157988 cites W1985932677 @default.
• W2022157988 cites W1987478986 @default.
• W2022157988 cites W1997456974 @default.
• W2022157988 cites W1999459851 @default.
• W2022157988 cites W2003018137 @default.
• W2022157988 cites W2011712931 @default.
• W2022157988 cites W2013109351 @default.
• W2022157988 cites W2015714264 @default.
• W2022157988 cites W2018617016 @default.
• W2022157988 cites W2020701722 @default.
• W2022157988 cites W2022128693 @default.
• W2022157988 cites W2040472266 @default.
• W2022157988 cites W2040759809 @default.
• W2022157988 cites W2043679667 @default.
• W2022157988 cites W2054718618 @default.
• W2022157988 cites W2056709539 @default.
• W2022157988 cites W2056808145 @default.
• W2022157988 cites W2057760855 @default.
• W2022157988 cites W2061840759 @default.
• W2022157988 cites W2067933440 @default.
• W2022157988 cites W2073173805 @default.
• W2022157988 cites W2074153595 @default.
• W2022157988 cites W2079562346 @default.
• W2022157988 cites W2079619588 @default.
• W2022157988 cites W2079824443 @default.
• W2022157988 cites W2104689954 @default.
• W2022157988 cites W2110094096 @default.
• W2022157988 cites W2127994472 @default.
• W2022157988 cites W2128342464 @default.
• W2022157988 cites W2144018647 @default.
• W2022157988 cites W2146509913 @default.
• W2022157988 cites W2148337272 @default.
• W2022157988 cites W2153950939 @default.
• W2022157988 cites W2169033715 @default.
• W2022157988 cites W2174902612 @default.
• W2022157988 cites W2316117726 @default.
• W2022157988 cites W2316452506 @default.
• W2022157988 cites W2334264448 @default.
• W2022157988 cites W3125621338 @default.
• W2022157988 doi "https://doi.org/10.1108/jcm-06-2013-0603" @default.
• W2022157988 hasPublicationYear "2014" @default.
• W2022157988 type Work @default.
• W2022157988 sameAs 2022157988 @default.
• W2022157988 citedByCount "29" @default.
• W2022157988 countsByYear W20221579882016 @default.
• W2022157988 countsByYear W20221579882017 @default.
• W2022157988 countsByYear W20221579882018 @default.
• W2022157988 countsByYear W20221579882019 @default.
• W2022157988 countsByYear W20221579882020 @default.
• W2022157988 countsByYear W20221579882021 @default.
• W2022157988 countsByYear W20221579882022 @default.
• W2022157988 countsByYear W20221579882023 @default.
• W2022157988 crossrefType "journal-article" @default.
• W2022157988 hasAuthorship W2022157988A5026085879 @default.
• W2022157988 hasAuthorship W2022157988A5073147153 @default.
• W2022157988 hasConcept C11012388 @default.
• W2022157988 hasConcept C112698675 @default.
• W2022157988 hasConcept C121332964 @default.
• W2022157988 hasConcept C139749660 @default.
• W2022157988 hasConcept C144133560 @default.
• W2022157988 hasConcept C147101817 @default.
• W2022157988 hasConcept C15744967 @default.
• W2022157988 hasConcept C162853370 @default.
• W2022157988 hasConcept C166957645 @default.
• W2022157988 hasConcept C17744445 @default.
• W2022157988 hasConcept C178300618 @default.
• W2022157988 hasConcept C199539241 @default.
• W2022157988 hasConcept C205649164 @default.
• W2022157988 hasConcept C2524010 @default.
• W2022157988 hasConcept C2776950860 @default.
• W2022157988 hasConcept C2781402841 @default.
• W2022157988 hasConcept C33923547 @default.
• W2022157988 hasConcept C530175646 @default.
• W2022157988 hasConcept C62520636 @default.
• W2022157988 hasConcept C70836080 @default.
• W2022157988 hasConcept C77805123 @default.
• W2022157988 hasConcept C78458016 @default.
• W2022157988 hasConcept C86803240 @default.
• W2022157988 hasConcept C90673727 @default.
• W2022157988 hasConcept C94625758 @default.
• W2022157988 hasConcept C98147612 @default.
• W2022157988 hasConceptScore W2022157988C11012388 @default.
• W2022157988 hasConceptScore W2022157988C112698675 @default.
• W2022157988 hasConceptScore W2022157988C121332964 @default.
• W2022157988 hasConceptScore W2022157988C139749660 @default.
• W2022157988 hasConceptScore W2022157988C144133560 @default.
• W2022157988 hasConceptScore W2022157988C147101817 @default.

• next