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- W2022165220 abstract "Abstract In earlier research it was found that errors in prediction about people's decisions were predominantly of one kind: people who were predicted to make a positive decision were less likely to do so than were people who were predicted to make a negative decision (about whether to have a child). Examination of the former group's subjective expected utilities showed them to favor the positive decision but only moderately. In the present study it is suggested that these people are “potential behaviors”; that is, under the proper conditions these people should be more likely to decide to perform the predicted way than people who were predicted to not perform the behavior and who, in fact, did not. Here the behavior of interest was commuting by bus (vs car). Using a scheme based on multiattribute utility considerations, potential bus riders were identified. Among other things, transportation costs were found to be very important to them. Free bus tickets were sent to them and to a control group. Significantly more potential riders used the tickets than did members of the control group." @default.
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- W2022165220 date "1981-08-01" @default.
- W2022165220 modified "2023-09-24" @default.
- W2022165220 title "The METRO study: A closer look at mispredicted decisions" @default.
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