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- W2022571468 abstract "After spending over one million dollars on a major study, a major state agency found that the information was not used by decision makers. Interviews with the decision makers indicated that three heuristics from behavioral decision theory may explain the data neglect. A marketing strategy, rather than a training strategy, was proposed and adopted by the agency. The result was that the data analysis effort on the second data collection was of much more use to the agency." @default.
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- W2022571468 date "1985-08-01" @default.
- W2022571468 modified "2023-09-28" @default.
- W2022571468 title "Marketing the Results of Analysis" @default.
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- W2022571468 doi "https://doi.org/10.1287/inte.15.4.70" @default.
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