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- W2022722573 abstract "Evidence suggests that organizations are continuing to downsize, whilst simultaneously attempting to embrace an organizational market orientation. Data is analyzed from 2,000 organizations using a structural equation modeling approach (SEM). The findings suggest that downsizing-seeking efficiencies through reducing the number of employees has a negative effect on employee trust and employee commitment to a customer focus. Results suggest that employee trust has a positive effect on employee commitment to a customer focus and market orientation, and employee commitment to customer focus has a positive effect on market orientation." @default.
- W2022722573 created "2016-06-24" @default.
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- W2022722573 date "2003-01-01" @default.
- W2022722573 modified "2023-10-16" @default.
- W2022722573 title "The effect of downsizing on market orientation: the mediating roles of trust and commitment" @default.
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- W2022722573 doi "https://doi.org/10.1080/0965254032000069748" @default.
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