FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2022772227> ?p ?o ?g. }

• W2022772227 endingPage "1299" @default.
• W2022772227 startingPage "1289" @default.
• W2022772227 abstract "Purpose The purpose of this paper is to comment on the differences in perceptions that exist between academic and professional marketing researchers, as creators of new marketing knowledge, and explore how academics and practitioners can work together better on areas of mutual interest or separately on areas where their interests do not coincide. Design/methodology/approach The approach is via two focus groups, one with researchers in marketing from universities and one with commercial market researchers, and via online surveys of the same target groups, with 638 respondents in all. Findings The study indicates that the two sample groups have relatively congruent views about the advantages and disadvantages of each other's approach to research but both groups believe they could do more to make their research more comprehensible and accessible to each other. Research limitations/implications The empirical study was conducted in the UK only, and the response rate from the university marketing research community was disappointingly low. These represent limitations on the generalisability of the findings. Practical implications It is argued that marketing research can be undertaken separately by academics and practitioner researchers but that joint working between academic and commercial marketing researchers represents another dimension to marketing research which could be facilitated by the creation of joint initiatives, including industry‐inspired academic‐practitioner research projects and the development of government‐funded academic‐practitioner research projects, building on both groups' unique sets of skills. Originality/value The paper reports on the outcome of an empirical study that has implications for the conduct of marketing research in universities and market research agencies." @default.
• W2022772227 created "2016-06-24" @default.
• W2022772227 creator A5014868436 @default.
• W2022772227 creator A5040973467 @default.
• W2022772227 creator A5044500978 @default.
• W2022772227 creator A5081242934 @default.
• W2022772227 date "2009-11-13" @default.
• W2022772227 modified "2023-10-04" @default.
• W2022772227 title "Examining the academic/commercial divide in marketing research" @default.
• W2022772227 cites W1995559445 @default.
• W2022772227 cites W1997188645 @default.
• W2022772227 cites W2008070263 @default.
• W2022772227 cites W2029792432 @default.
• W2022772227 cites W2035068896 @default.
• W2022772227 cites W2069622185 @default.
• W2022772227 cites W2082467683 @default.
• W2022772227 cites W2086182331 @default.
• W2022772227 cites W2091672891 @default.
• W2022772227 cites W2163050269 @default.
• W2022772227 cites W2172229385 @default.
• W2022772227 cites W2488701045 @default.
• W2022772227 cites W561322819 @default.
• W2022772227 cites W61150741 @default.
• W2022772227 cites W647273253 @default.
• W2022772227 cites W8169361 @default.
• W2022772227 doi "https://doi.org/10.1108/03090560910989894" @default.
• W2022772227 hasPublicationYear "2009" @default.
• W2022772227 type Work @default.
• W2022772227 sameAs 2022772227 @default.
• W2022772227 citedByCount "15" @default.
• W2022772227 countsByYear W20227722272012 @default.
• W2022772227 countsByYear W20227722272014 @default.
• W2022772227 countsByYear W20227722272015 @default.
• W2022772227 countsByYear W20227722272017 @default.
• W2022772227 countsByYear W20227722272021 @default.
• W2022772227 countsByYear W20227722272022 @default.
• W2022772227 countsByYear W20227722272023 @default.
• W2022772227 crossrefType "journal-article" @default.
• W2022772227 hasAuthorship W2022772227A5014868436 @default.
• W2022772227 hasAuthorship W2022772227A5040973467 @default.
• W2022772227 hasAuthorship W2022772227A5044500978 @default.
• W2022772227 hasAuthorship W2022772227A5081242934 @default.
• W2022772227 hasBestOaLocation W20227722272 @default.
• W2022772227 hasConcept C111472728 @default.
• W2022772227 hasConcept C119857082 @default.
• W2022772227 hasConcept C120936955 @default.
• W2022772227 hasConcept C127413603 @default.
• W2022772227 hasConcept C138885662 @default.
• W2022772227 hasConcept C144024400 @default.
• W2022772227 hasConcept C144133560 @default.
• W2022772227 hasConcept C15306905 @default.
• W2022772227 hasConcept C15744967 @default.
• W2022772227 hasConcept C162853370 @default.
• W2022772227 hasConcept C169760540 @default.
• W2022772227 hasConcept C17744445 @default.
• W2022772227 hasConcept C185592680 @default.
• W2022772227 hasConcept C18762648 @default.
• W2022772227 hasConcept C190248442 @default.
• W2022772227 hasConcept C192975520 @default.
• W2022772227 hasConcept C198531522 @default.
• W2022772227 hasConcept C202444582 @default.
• W2022772227 hasConcept C26760741 @default.
• W2022772227 hasConcept C2776291640 @default.
• W2022772227 hasConcept C2776950860 @default.
• W2022772227 hasConcept C2778137410 @default.
• W2022772227 hasConcept C33676613 @default.
• W2022772227 hasConcept C33923547 @default.
• W2022772227 hasConcept C36289849 @default.
• W2022772227 hasConcept C37653941 @default.
• W2022772227 hasConcept C39453970 @default.
• W2022772227 hasConcept C39549134 @default.
• W2022772227 hasConcept C41008148 @default.
• W2022772227 hasConcept C41895202 @default.
• W2022772227 hasConcept C43617362 @default.
• W2022772227 hasConcept C48891531 @default.
• W2022772227 hasConcept C53941439 @default.
• W2022772227 hasConcept C54649085 @default.
• W2022772227 hasConcept C56995899 @default.
• W2022772227 hasConcept C78519656 @default.
• W2022772227 hasConceptScore W2022772227C111472728 @default.
• W2022772227 hasConceptScore W2022772227C119857082 @default.
• W2022772227 hasConceptScore W2022772227C120936955 @default.
• W2022772227 hasConceptScore W2022772227C127413603 @default.
• W2022772227 hasConceptScore W2022772227C138885662 @default.
• W2022772227 hasConceptScore W2022772227C144024400 @default.
• W2022772227 hasConceptScore W2022772227C144133560 @default.
• W2022772227 hasConceptScore W2022772227C15306905 @default.
• W2022772227 hasConceptScore W2022772227C15744967 @default.
• W2022772227 hasConceptScore W2022772227C162853370 @default.
• W2022772227 hasConceptScore W2022772227C169760540 @default.
• W2022772227 hasConceptScore W2022772227C17744445 @default.
• W2022772227 hasConceptScore W2022772227C185592680 @default.
• W2022772227 hasConceptScore W2022772227C18762648 @default.
• W2022772227 hasConceptScore W2022772227C190248442 @default.
• W2022772227 hasConceptScore W2022772227C192975520 @default.
• W2022772227 hasConceptScore W2022772227C198531522 @default.
• W2022772227 hasConceptScore W2022772227C202444582 @default.
• W2022772227 hasConceptScore W2022772227C26760741 @default.

• next