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• W2022787889 abstract "This paper generates new insights into the market innovation process by merging literatures on higher-level learning and market shaping. The research shows that market learning expands the traditional organizational learning literature in three ways: it extends the unit of analysis from individual and organizational learning to inter-organizational learning; it implies a shift from adaptive to higher-level transformative learning; and it positions learning outcomes as changes in market-level properties rather than the mere cognitive developments of individual actors. A key contribution to the understanding of market learning is the development of a market-learning cycle framework that delineates the market-learning process into distinct phases. The framework structures the field in which focal actors with market driving strategies operate as they proactively engage other market actors during the different phases of the market-learning cycle. The usefulness of the framework is illustrated by a longitudinal case. • Firms engaging in market driving strategies need to abandon the notion that markets are given — markets are malleable. • Firm wanting to influence markets should not aim to learn ‘about the market’, but focus on learning ‘with the market’. • Market learning is a reciprocal process of higher-level learning where a network of actors learns as a network. • Outcomes are changes in market-level properties: market network structures, market practices, and market agendas. • Market learning cycles, triggered by critical incidents, comprise three phases: origination, mobilization, and stabilization." @default.
• W2022787889 created "2016-06-24" @default.
• W2022787889 creator A5027542699 @default.
• W2022787889 creator A5043554743 @default.
• W2022787889 date "2015-01-01" @default.
• W2022787889 modified "2023-10-06" @default.
• W2022787889 title "Learning with the market: Facilitating market innovation" @default.
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• W2022787889 doi "https://doi.org/10.1016/j.indmarman.2014.10.009" @default.
• W2022787889 hasPublicationYear "2015" @default.
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