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- W2022834557 endingPage "1350011" @default.
- W2022834557 startingPage "1350011" @default.
- W2022834557 abstract "Customer co-creation is a phenomenon, whose relevance for innovative technology-based services (TBS) has been acknowledged both by scientific and management practice. However, empirical research on this topic is scarce. Above all others, the lack of a good metric for this construct to establish a common ground for empirical research has hampered progress to date. Thus, the purpose of this paper is to develop and test a construct measuring the willingness of a customer to engage in co-creation (hereafer, WCC) of innovative, TBS. This article provides a thorough literature review on customer co-creation, proposes a scale to measure the willingness to co-create (WCC) innovative, TBS and reports the results of a validation process using expert judges, an exploratory and confirmatory factor analysis. The results of our studies show that the scale has good psychometric properties and that its relationships with other constructs and consumer adoption behaviour conform to theoretical expectations." @default.
- W2022834557 created "2016-06-24" @default.
- W2022834557 creator A5003221146 @default.
- W2022834557 creator A5022914670 @default.
- W2022834557 date "2013-08-01" @default.
- W2022834557 modified "2023-09-30" @default.
- W2022834557 title "THE WILLINGNESS OF A CUSTOMER TO CO-CREATE INNOVATIVE, TECHNOLOGY-BASED SERVICES: CONCEPTUALISATION AND MEASUREMENT" @default.
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