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- W2022922422 abstract "Members of the Association of Accounting Marketing Executives evaluated the effectiveness and use of marketing activi- ties covered by the 1990 AICPA-FK consent decree to determine what, if any, impact the decree had on CPA marketing. A slight increase in usage of a few of the activities occurred after the consent decree was signed. Many of the covered activities are viewed as ineffective, yet accountants plan to use more of almost all activities. Demographic differences in attitudes and planned usage are identi- fied." @default.
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- W2022922422 date "1993-09-07" @default.
- W2022922422 modified "2023-09-25" @default.
- W2022922422 title "Effectiveness and Use of Marketing Activities Covered by the 1990 AICPA-FTC Consent Agreement" @default.
- W2022922422 doi "https://doi.org/10.1300/j090v09n02_08" @default.
- W2022922422 hasPublicationYear "1993" @default.
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