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- W2022943524 abstract "ABSTRACT The size of the corporate customer is one of the generally used segmentation variables in marketing. But how does customer size influence the relationship per se between business actors? In this article the relationship between banks and their corporate customers in Sweden (companies with over 200 employees) is analysed. The article deals with how the relationship between the company and the bank is influenced by the size of the company in terms of five dimensions: economic, technical, organisational, reciprocity of knowledge and social bonds. The results indicate, contrary to what was expected, the relatively low impact of the customer's size on the dimensions of the interfirm relationships." @default.
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- W2022943524 date "1999-08-19" @default.
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- W2022943524 title "Does Customer Size Influence Interfirm Relationships in Services? The Case of Swedish Banks and Corporate Customers" @default.
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- W2022943524 doi "https://doi.org/10.1300/j037v07n04_05" @default.
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