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- W2022987854 abstract "ABSTRACT The purpose of this study is to investigate current attitudes and opinions of physicians' advertising and to compare them to the attitudes expressed 20 years ago. This study was designed to determine (a) consumers' attitudes toward advertising by physicians and (b) whether age, occupation, income, education, and/or sex of consumers accounted for any significant difference in attitudes toward physicians who advertise. This study investigates possible changes in attitudes of consumers toward physicians advertising over a 20-year period. It replicates a survey done in 1986 and uses the same questionnaire and the same population to compare responses longitudinally. The study seems to confirm the belief of many marketing professionals that advertising and marketing clearly have a place in the management and operation of professional services. Although the present image of physicians is positive, most of the 2006 respondents' opinions were rather mixed as to whether it is proper for physicians to adver..." @default.
- W2022987854 created "2016-06-24" @default.
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- W2022987854 date "2008-07-07" @default.
- W2022987854 modified "2023-09-27" @default.
- W2022987854 title "An Empirical Analysis of Consumers' Attitudes toward Physicians' Services Advertising: A Comparative Cross-Sectional Study" @default.
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- W2022987854 doi "https://doi.org/10.1080/15332960802125973" @default.
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