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- W2023120096 abstract "Abstract Values are general predispositions to thought or action that are generally understood to be encoded in language. But how can we understand texts that seem to be about values and yet are not exclusively linguistic? How can texts that are fantastic, such as science fiction or horror, advise people about which values to embrace? This article argues that values may be conveyed to an audience through the use of form. Using a method of homologies, developed in part from the work of rhetorical theorist Kenneth Burke, this article studies two horror films: Rec and Quarantine. Although neither film is literally about anything that has ever happened to anybody in real life, if we follow the formal structures into which each film may be placed, we understand how each conveys values to an audience. Specifically, each addresses the question of a diverse social environment as encountered in popular media, and each advises its audience to defer to authority. This study is an example of how to use the method of homology in rhetorical analysis. It is also a study of how values may be imparted to an audience in unexpected ways. And it is a study of the two films in question and of their rhetorical impact." @default.
- W2023120096 created "2016-06-24" @default.
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- W2023120096 date "2013-04-01" @default.
- W2023120096 modified "2023-09-27" @default.
- W2023120096 title "What Popular Films Teach Us about Values: Locked Inside with the Rage Virus" @default.
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- W2023120096 doi "https://doi.org/10.1080/01956051.2013.787350" @default.
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