Matches in SemOpenAlex for { <https://semopenalex.org/work/W2023145311> ?p ?o ?g. }
Showing items 1 to 97 of
97
with 100 items per page.
- W2023145311 endingPage "361" @default.
- W2023145311 startingPage "343" @default.
- W2023145311 abstract "The ‘permanent campaign’ is said to have reached its apogee in the incumbent communications strategies of Bill Clinton and Tony Blair. However, their assiduous courting of public opinion from within office has been used to explain both the high approval ratings of these leaders and their unpopularity for long periods of their incumbency. This apparent paradox suggests that the permanent campaign model is too blunt an instrument to usefully describe or evaluate incumbent communications. Its assumption of continuity between election campaigning and office-holding fails to explain how the strategic terrain changes once a challenger takes office. The concepts of branding and relationship marketing can be used to highlight the difference between gaining support in the one-off transaction of an election and retaining voter loyalty in a post-‘purchase’ setting. The success of Blair and Clinton in establishing a relationship with voters from within office can be assessed using six attributes of successful brands: simplicity; uniqueness; reassurance; aspiration; values; and credibility. As incumbents, facing challenges in shifting strategic and institutional environments, Blair and Clinton developed messages that were simple and appealed to voter aspirations. Voters remained sceptical about the extent to which these leaders embodied values and delivered on their promises." @default.
- W2023145311 created "2016-06-24" @default.
- W2023145311 creator A5060935875 @default.
- W2023145311 date "2005-06-01" @default.
- W2023145311 modified "2023-09-26" @default.
- W2023145311 title "Brand Leaders: Clinton, Blair and the Limitations of the Permanent Campaign" @default.
- W2023145311 cites W1716635940 @default.
- W2023145311 cites W1879740620 @default.
- W2023145311 cites W1989398254 @default.
- W2023145311 cites W1995687070 @default.
- W2023145311 cites W2000499635 @default.
- W2023145311 cites W2019884495 @default.
- W2023145311 cites W2021084883 @default.
- W2023145311 cites W2022558457 @default.
- W2023145311 cites W2032936876 @default.
- W2023145311 cites W2052440509 @default.
- W2023145311 cites W2084748769 @default.
- W2023145311 cites W2084941426 @default.
- W2023145311 cites W2091703841 @default.
- W2023145311 cites W2105054080 @default.
- W2023145311 cites W2109017144 @default.
- W2023145311 cites W2249302401 @default.
- W2023145311 cites W2257365562 @default.
- W2023145311 cites W2334039000 @default.
- W2023145311 cites W2605846646 @default.
- W2023145311 cites W4234728976 @default.
- W2023145311 cites W4240886126 @default.
- W2023145311 cites W4249109458 @default.
- W2023145311 cites W4250172092 @default.
- W2023145311 cites W4251533352 @default.
- W2023145311 cites W4251666787 @default.
- W2023145311 doi "https://doi.org/10.1111/j.1467-9248.2005.00532.x" @default.
- W2023145311 hasPublicationYear "2005" @default.
- W2023145311 type Work @default.
- W2023145311 sameAs 2023145311 @default.
- W2023145311 citedByCount "118" @default.
- W2023145311 countsByYear W20231453112012 @default.
- W2023145311 countsByYear W20231453112013 @default.
- W2023145311 countsByYear W20231453112014 @default.
- W2023145311 countsByYear W20231453112015 @default.
- W2023145311 countsByYear W20231453112016 @default.
- W2023145311 countsByYear W20231453112017 @default.
- W2023145311 countsByYear W20231453112018 @default.
- W2023145311 countsByYear W20231453112019 @default.
- W2023145311 countsByYear W20231453112020 @default.
- W2023145311 countsByYear W20231453112021 @default.
- W2023145311 countsByYear W20231453112022 @default.
- W2023145311 countsByYear W20231453112023 @default.
- W2023145311 crossrefType "journal-article" @default.
- W2023145311 hasAuthorship W2023145311A5060935875 @default.
- W2023145311 hasConcept C111472728 @default.
- W2023145311 hasConcept C112698675 @default.
- W2023145311 hasConcept C138885662 @default.
- W2023145311 hasConcept C144133560 @default.
- W2023145311 hasConcept C17744445 @default.
- W2023145311 hasConcept C18296254 @default.
- W2023145311 hasConcept C199539241 @default.
- W2023145311 hasConcept C201280247 @default.
- W2023145311 hasConcept C2776372474 @default.
- W2023145311 hasConcept C2776967331 @default.
- W2023145311 hasConcept C2780224610 @default.
- W2023145311 hasConcept C39549134 @default.
- W2023145311 hasConcept C94625758 @default.
- W2023145311 hasConceptScore W2023145311C111472728 @default.
- W2023145311 hasConceptScore W2023145311C112698675 @default.
- W2023145311 hasConceptScore W2023145311C138885662 @default.
- W2023145311 hasConceptScore W2023145311C144133560 @default.
- W2023145311 hasConceptScore W2023145311C17744445 @default.
- W2023145311 hasConceptScore W2023145311C18296254 @default.
- W2023145311 hasConceptScore W2023145311C199539241 @default.
- W2023145311 hasConceptScore W2023145311C201280247 @default.
- W2023145311 hasConceptScore W2023145311C2776372474 @default.
- W2023145311 hasConceptScore W2023145311C2776967331 @default.
- W2023145311 hasConceptScore W2023145311C2780224610 @default.
- W2023145311 hasConceptScore W2023145311C39549134 @default.
- W2023145311 hasConceptScore W2023145311C94625758 @default.
- W2023145311 hasIssue "2" @default.
- W2023145311 hasLocation W20231453111 @default.
- W2023145311 hasOpenAccess W2023145311 @default.
- W2023145311 hasPrimaryLocation W20231453111 @default.
- W2023145311 hasRelatedWork W1496258256 @default.
- W2023145311 hasRelatedWork W2014484022 @default.
- W2023145311 hasRelatedWork W2368939643 @default.
- W2023145311 hasRelatedWork W2606091748 @default.
- W2023145311 hasRelatedWork W2748952813 @default.
- W2023145311 hasRelatedWork W2767565869 @default.
- W2023145311 hasRelatedWork W2974305259 @default.
- W2023145311 hasRelatedWork W3167650944 @default.
- W2023145311 hasRelatedWork W3200710561 @default.
- W2023145311 hasRelatedWork W336124792 @default.
- W2023145311 hasVolume "53" @default.
- W2023145311 isParatext "false" @default.
- W2023145311 isRetracted "false" @default.
- W2023145311 magId "2023145311" @default.
- W2023145311 workType "article" @default.