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• W2023150041 abstract "This research highlights the influence of globalization in Indian films (including product placement – PPL) and fashion, gauging perceived effects of PPL on self and others among Indian audiences. ..." @default.
• W2023150041 created "2016-06-24" @default.
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• W2023150041 date "2015-03-11" @default.
• W2023150041 modified "2023-09-25" @default.
• W2023150041 title "Exploring first- versus third-person perceptions of product placement influence on consumption and fashion in India" @default.
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• W2023150041 doi "https://doi.org/10.1080/20932685.2014.999009" @default.
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