Matches in SemOpenAlex for { <https://semopenalex.org/work/W2023153980> ?p ?o ?g. }
Showing items 1 to 86 of
86
with 100 items per page.
- W2023153980 endingPage "40" @default.
- W2023153980 startingPage "28" @default.
- W2023153980 abstract "Purpose To evaluate the awareness and behaviours of Malaysian consumers towards sales promotional tools such as, coupons, price discount, free samples, bonus packs, and in‐store display in the purchase of low involvement products. Design/methodology/approach The paper also recognises that certain demographic factors such as education and income of consumers could potentially confound the observed relationships hence, these factors were controlled. A total of 312 consumers in Kota Kinabalu, Malaysia were surveyed using a structured questionnaire. Findings The results show that price discounts, free samples, bonus packs, and in‐store display are associated with product trial. Coupons do not have any significant effect on product trial. Research limitations/implications Only one category of product was considered. None were high involvement so these need further research. Practical implications Greate understanding of how Malaysian customers respond to the various sales promotions therefore increased alitity to pich the appropriate promotional miso. Originality/value The level of education appears to have no bearing on consumers’ preferences." @default.
- W2023153980 created "2016-06-24" @default.
- W2023153980 creator A5031651247 @default.
- W2023153980 creator A5055434021 @default.
- W2023153980 date "2006-01-01" @default.
- W2023153980 modified "2023-09-27" @default.
- W2023153980 title "Awareness and usage of promotional tools by Malaysian consumers: the case of low involvement products" @default.
- W2023153980 cites W1565507305 @default.
- W2023153980 cites W1572103641 @default.
- W2023153980 cites W2005166470 @default.
- W2023153980 cites W2011740333 @default.
- W2023153980 cites W2042629033 @default.
- W2023153980 cites W2063197834 @default.
- W2023153980 cites W2068816718 @default.
- W2023153980 cites W2081263628 @default.
- W2023153980 cites W2137456266 @default.
- W2023153980 cites W2317742855 @default.
- W2023153980 cites W2901897901 @default.
- W2023153980 cites W3123707289 @default.
- W2023153980 cites W4254130679 @default.
- W2023153980 doi "https://doi.org/10.1108/01409170610645420" @default.
- W2023153980 hasPublicationYear "2006" @default.
- W2023153980 type Work @default.
- W2023153980 sameAs 2023153980 @default.
- W2023153980 citedByCount "53" @default.
- W2023153980 countsByYear W20231539802012 @default.
- W2023153980 countsByYear W20231539802013 @default.
- W2023153980 countsByYear W20231539802014 @default.
- W2023153980 countsByYear W20231539802015 @default.
- W2023153980 countsByYear W20231539802016 @default.
- W2023153980 countsByYear W20231539802017 @default.
- W2023153980 countsByYear W20231539802019 @default.
- W2023153980 countsByYear W20231539802020 @default.
- W2023153980 countsByYear W20231539802021 @default.
- W2023153980 countsByYear W20231539802022 @default.
- W2023153980 countsByYear W20231539802023 @default.
- W2023153980 crossrefType "journal-article" @default.
- W2023153980 hasAuthorship W2023153980A5031651247 @default.
- W2023153980 hasAuthorship W2023153980A5055434021 @default.
- W2023153980 hasConcept C11012388 @default.
- W2023153980 hasConcept C112698675 @default.
- W2023153980 hasConcept C119857082 @default.
- W2023153980 hasConcept C144133560 @default.
- W2023153980 hasConcept C15744967 @default.
- W2023153980 hasConcept C162853370 @default.
- W2023153980 hasConcept C2524010 @default.
- W2023153980 hasConcept C2776291640 @default.
- W2023153980 hasConcept C2776950860 @default.
- W2023153980 hasConcept C33923547 @default.
- W2023153980 hasConcept C41008148 @default.
- W2023153980 hasConcept C77805123 @default.
- W2023153980 hasConcept C90673727 @default.
- W2023153980 hasConceptScore W2023153980C11012388 @default.
- W2023153980 hasConceptScore W2023153980C112698675 @default.
- W2023153980 hasConceptScore W2023153980C119857082 @default.
- W2023153980 hasConceptScore W2023153980C144133560 @default.
- W2023153980 hasConceptScore W2023153980C15744967 @default.
- W2023153980 hasConceptScore W2023153980C162853370 @default.
- W2023153980 hasConceptScore W2023153980C2524010 @default.
- W2023153980 hasConceptScore W2023153980C2776291640 @default.
- W2023153980 hasConceptScore W2023153980C2776950860 @default.
- W2023153980 hasConceptScore W2023153980C33923547 @default.
- W2023153980 hasConceptScore W2023153980C41008148 @default.
- W2023153980 hasConceptScore W2023153980C77805123 @default.
- W2023153980 hasConceptScore W2023153980C90673727 @default.
- W2023153980 hasIssue "1/2" @default.
- W2023153980 hasLocation W20231539801 @default.
- W2023153980 hasOpenAccess W2023153980 @default.
- W2023153980 hasPrimaryLocation W20231539801 @default.
- W2023153980 hasRelatedWork W2019424867 @default.
- W2023153980 hasRelatedWork W2076129278 @default.
- W2023153980 hasRelatedWork W2174438959 @default.
- W2023153980 hasRelatedWork W2265503299 @default.
- W2023153980 hasRelatedWork W2325286992 @default.
- W2023153980 hasRelatedWork W2350086902 @default.
- W2023153980 hasRelatedWork W2391571055 @default.
- W2023153980 hasRelatedWork W2543545203 @default.
- W2023153980 hasRelatedWork W281246900 @default.
- W2023153980 hasRelatedWork W4206062546 @default.
- W2023153980 hasVolume "29" @default.
- W2023153980 isParatext "false" @default.
- W2023153980 isRetracted "false" @default.
- W2023153980 magId "2023153980" @default.
- W2023153980 workType "article" @default.