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- W2023170763 abstract "This study investigates consumer perceptions of price-quality-value based on shopping channel attributes as antecedents of channel choice and usage in multichannel shopping environments. Findings indicate that channel usage intention is directly influenced by consumer perceptions of channel value and indirectly by consumer perceptions of channel quality and channel price. Consumer perceptions of channel attributes most important to channel usage intention include utilitarian and hedonic value, service and merchandise quality, and monetary and non-monetary price. Managerial implications for retailers suggest a need for strategic management and differentiation of channel attributes to enhance channel value perceptions and increase channel usage intention." @default.
- W2023170763 created "2016-06-24" @default.
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- W2023170763 date "2011-04-05" @default.
- W2023170763 modified "2023-10-17" @default.
- W2023170763 title "Exploring Perceived Channel Price, Quality, and Value as Antecedents of Channel Choice and Usage in Multichannel Shopping" @default.
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- W2023170763 doi "https://doi.org/10.1080/1046669x.2011.558826" @default.
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