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- W2023186988 abstract "This article is an ethnography of working-class, Mexican-American consumer patterns on the US-Mexico border. Through a study of locally-owned grocery stores, family parties and fast-food restaurants in El Paso, Texas, I examine the double-edged nature of border consumerism. Minority consumers, such as Mexican-Americans, often modify mainstream consumer products and processes to suit their own needs and values. The resultant consumer styles embody a considerable degree of creativity, contradiction and hybridity, especially for immigrant minorities. I show how, despite their subordinated class and status positions in US society, Mexican-Americans create spaces of resistant cultural meaning within consumer spheres normally treated as generically (Anglo-) American. I conclude that US consumer culture is both a source of self-fulfilment and a means through which Mexican-Americans become further enmeshed in a system of vastly unequal political and economic power." @default.
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- W2023186988 date "2005-07-01" @default.
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- W2023186988 title "Chicano Lite" @default.
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- W2023186988 doi "https://doi.org/10.1177/1469540505053089" @default.
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