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- W2023191192 abstract "This article analyzes the role of glocalization in Wal-Mart's venture in the United Kingdom. In 1999, Wal-Mart acquired ASDA, a British food retailer. Glocalization refers to strategies adopted by multinational corporations to cater to local tastes and differences after entering a foreign market. The authors' main argument is the following: after Wal-Mart acquired ASDA, it did not manage to successfully impose its Wal-Martization strategies because they consisted mainly of “organic growth” strategies. Organic growth is a practice whereby a corporation overpoweringly imposes its home-based blueprint of product consumption and corporate culture on foreign cultures. As demonstrated in this analysis, Wal-Mart had to drop its Bentonville-based shopping and corporate formula and, instead, adopt the principles of glocalization." @default.
- W2023191192 created "2016-06-24" @default.
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- W2023191192 date "2011-04-06" @default.
- W2023191192 modified "2023-10-18" @default.
- W2023191192 title "ASDA: Organic Growth of a Retailer in the United Kingdom?" @default.
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- W2023191192 doi "https://doi.org/10.1080/08974438.2011.558763" @default.
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