Matches in SemOpenAlex for { <https://semopenalex.org/work/W2023196241> ?p ?o ?g. }
- W2023196241 endingPage "1233" @default.
- W2023196241 startingPage "1226" @default.
- W2023196241 abstract "Abstract This study investigates the moderating effect of brand strength in manufacturer–reseller relationships. The business marketing literature has not previously addressed brand strength differences. This research tests these brand strength differences on a conceptual framework consisting of pathways from manufacturer brand benefits (manufacturer support, brand equity and customer expectations) to reseller relationship outcomes. A multi-group structural equation analysis shows that there are no differences in the manufacturer brand support and brand equity effects on reseller satisfaction between major and minor brands. However customer expectations are important when resellers evaluate minor brands, but not for major brands. Furthermore, the findings show that resellers of minor brands are more committed to and more likely to trust manufacturers of minor brands." @default.
- W2023196241 created "2016-06-24" @default.
- W2023196241 creator A5014082419 @default.
- W2023196241 date "2010-11-01" @default.
- W2023196241 modified "2023-09-26" @default.
- W2023196241 title "The moderating effect of brand strength in manufacturer–reseller relationships" @default.
- W2023196241 cites W109223815 @default.
- W2023196241 cites W122916135 @default.
- W2023196241 cites W1604888641 @default.
- W2023196241 cites W1968245323 @default.
- W2023196241 cites W1973289953 @default.
- W2023196241 cites W1979213790 @default.
- W2023196241 cites W1979722913 @default.
- W2023196241 cites W1988065538 @default.
- W2023196241 cites W1995065847 @default.
- W2023196241 cites W1996743441 @default.
- W2023196241 cites W1998967234 @default.
- W2023196241 cites W2000257315 @default.
- W2023196241 cites W2008544042 @default.
- W2023196241 cites W2025926893 @default.
- W2023196241 cites W2027597802 @default.
- W2023196241 cites W2031649353 @default.
- W2023196241 cites W2045845308 @default.
- W2023196241 cites W2048406404 @default.
- W2023196241 cites W2060979686 @default.
- W2023196241 cites W2074038385 @default.
- W2023196241 cites W2075933262 @default.
- W2023196241 cites W2078854905 @default.
- W2023196241 cites W2078919733 @default.
- W2023196241 cites W2080090517 @default.
- W2023196241 cites W2088529670 @default.
- W2023196241 cites W2089523142 @default.
- W2023196241 cites W2093744647 @default.
- W2023196241 cites W2098530874 @default.
- W2023196241 cites W2106962189 @default.
- W2023196241 cites W2130884672 @default.
- W2023196241 cites W2132081716 @default.
- W2023196241 cites W2134349306 @default.
- W2023196241 cites W2137247419 @default.
- W2023196241 cites W2140956556 @default.
- W2023196241 cites W2143615780 @default.
- W2023196241 cites W2144246394 @default.
- W2023196241 cites W2145443603 @default.
- W2023196241 cites W2157929638 @default.
- W2023196241 cites W2159573269 @default.
- W2023196241 cites W2163000154 @default.
- W2023196241 cites W2165576776 @default.
- W2023196241 cites W2166978339 @default.
- W2023196241 cites W2193038455 @default.
- W2023196241 cites W3021602021 @default.
- W2023196241 cites W3122012278 @default.
- W2023196241 cites W3122857273 @default.
- W2023196241 cites W4229566590 @default.
- W2023196241 cites W4233679150 @default.
- W2023196241 cites W4236160681 @default.
- W2023196241 cites W4242056466 @default.
- W2023196241 cites W4243031514 @default.
- W2023196241 cites W4244058858 @default.
- W2023196241 cites W4251467862 @default.
- W2023196241 cites W4251986044 @default.
- W2023196241 cites W4255664619 @default.
- W2023196241 cites W4256736991 @default.
- W2023196241 cites W2080811574 @default.
- W2023196241 doi "https://doi.org/10.1016/j.indmarman.2010.02.019" @default.
- W2023196241 hasPublicationYear "2010" @default.
- W2023196241 type Work @default.
- W2023196241 sameAs 2023196241 @default.
- W2023196241 citedByCount "56" @default.
- W2023196241 countsByYear W20231962412012 @default.
- W2023196241 countsByYear W20231962412013 @default.
- W2023196241 countsByYear W20231962412014 @default.
- W2023196241 countsByYear W20231962412015 @default.
- W2023196241 countsByYear W20231962412016 @default.
- W2023196241 countsByYear W20231962412017 @default.
- W2023196241 countsByYear W20231962412018 @default.
- W2023196241 countsByYear W20231962412019 @default.
- W2023196241 countsByYear W20231962412020 @default.
- W2023196241 countsByYear W20231962412021 @default.
- W2023196241 countsByYear W20231962412022 @default.
- W2023196241 countsByYear W20231962412023 @default.
- W2023196241 crossrefType "journal-article" @default.
- W2023196241 hasAuthorship W2023196241A5014082419 @default.
- W2023196241 hasConcept C112698675 @default.
- W2023196241 hasConcept C144133560 @default.
- W2023196241 hasConcept C162853370 @default.
- W2023196241 hasConcept C40700 @default.
- W2023196241 hasConceptScore W2023196241C112698675 @default.
- W2023196241 hasConceptScore W2023196241C144133560 @default.
- W2023196241 hasConceptScore W2023196241C162853370 @default.
- W2023196241 hasConceptScore W2023196241C40700 @default.
- W2023196241 hasIssue "8" @default.
- W2023196241 hasLocation W20231962411 @default.
- W2023196241 hasOpenAccess W2023196241 @default.
- W2023196241 hasPrimaryLocation W20231962411 @default.
- W2023196241 hasRelatedWork W1925467114 @default.
- W2023196241 hasRelatedWork W1978505276 @default.
- W2023196241 hasRelatedWork W1985655604 @default.
- W2023196241 hasRelatedWork W2046251599 @default.