Matches in SemOpenAlex for { <https://semopenalex.org/work/W2023200119> ?p ?o ?g. }
- W2023200119 endingPage "283" @default.
- W2023200119 startingPage "276" @default.
- W2023200119 abstract "Advergames played on computers can be persuasive forms of advertising, especially when players are highly involved or experience telepresence (“being there” in the game). But 30-s TV commercials also deliver high levels of telepresence. Online-video interactive TV commercials, which can combine a TV commercial and an advergame, potentially deliver double the effectiveness of either form of advertising by itself. This study compared the effectiveness of advergames played on a PC to normal 30-s TV commercials, and also to interactive commercials enhanced with advergames. The results show no differences in telepresence, and therefore no differences in persuasive effect, measured by brand attitude, across these three ad types. Implications for advertisers and for future research are discussed." @default.
- W2023200119 created "2016-06-24" @default.
- W2023200119 creator A5034961851 @default.
- W2023200119 creator A5057934259 @default.
- W2023200119 creator A5065597618 @default.
- W2023200119 creator A5074019726 @default.
- W2023200119 date "2014-03-01" @default.
- W2023200119 modified "2023-10-18" @default.
- W2023200119 title "The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames" @default.
- W2023200119 cites W1479794276 @default.
- W2023200119 cites W1606333164 @default.
- W2023200119 cites W173831608 @default.
- W2023200119 cites W1760600194 @default.
- W2023200119 cites W1974065322 @default.
- W2023200119 cites W1975200586 @default.
- W2023200119 cites W1976038327 @default.
- W2023200119 cites W1976385039 @default.
- W2023200119 cites W1977112464 @default.
- W2023200119 cites W1978475561 @default.
- W2023200119 cites W1979824137 @default.
- W2023200119 cites W1993793372 @default.
- W2023200119 cites W1996390626 @default.
- W2023200119 cites W1998284588 @default.
- W2023200119 cites W1999577192 @default.
- W2023200119 cites W2007957620 @default.
- W2023200119 cites W2013372156 @default.
- W2023200119 cites W2025359622 @default.
- W2023200119 cites W2038122468 @default.
- W2023200119 cites W2039581578 @default.
- W2023200119 cites W2043663376 @default.
- W2023200119 cites W2058300759 @default.
- W2023200119 cites W2060379864 @default.
- W2023200119 cites W2061807440 @default.
- W2023200119 cites W2065972503 @default.
- W2023200119 cites W2073817327 @default.
- W2023200119 cites W2079084267 @default.
- W2023200119 cites W2082250078 @default.
- W2023200119 cites W2088031622 @default.
- W2023200119 cites W2100046798 @default.
- W2023200119 cites W2102162397 @default.
- W2023200119 cites W2110638361 @default.
- W2023200119 cites W2111560253 @default.
- W2023200119 cites W2125486193 @default.
- W2023200119 cites W2138242322 @default.
- W2023200119 cites W2156629721 @default.
- W2023200119 cites W2173766965 @default.
- W2023200119 cites W2174722713 @default.
- W2023200119 cites W2328832051 @default.
- W2023200119 cites W2331589466 @default.
- W2023200119 cites W4252030521 @default.
- W2023200119 doi "https://doi.org/10.1016/j.chb.2013.12.013" @default.
- W2023200119 hasPublicationYear "2014" @default.
- W2023200119 type Work @default.
- W2023200119 sameAs 2023200119 @default.
- W2023200119 citedByCount "46" @default.
- W2023200119 countsByYear W20232001192012 @default.
- W2023200119 countsByYear W20232001192015 @default.
- W2023200119 countsByYear W20232001192016 @default.
- W2023200119 countsByYear W20232001192017 @default.
- W2023200119 countsByYear W20232001192018 @default.
- W2023200119 countsByYear W20232001192019 @default.
- W2023200119 countsByYear W20232001192020 @default.
- W2023200119 countsByYear W20232001192021 @default.
- W2023200119 countsByYear W20232001192022 @default.
- W2023200119 countsByYear W20232001192023 @default.
- W2023200119 crossrefType "journal-article" @default.
- W2023200119 hasAuthorship W2023200119A5034961851 @default.
- W2023200119 hasAuthorship W2023200119A5057934259 @default.
- W2023200119 hasAuthorship W2023200119A5065597618 @default.
- W2023200119 hasAuthorship W2023200119A5074019726 @default.
- W2023200119 hasConcept C112698675 @default.
- W2023200119 hasConcept C144133560 @default.
- W2023200119 hasConcept C2988167200 @default.
- W2023200119 hasConcept C41008148 @default.
- W2023200119 hasConcept C49774154 @default.
- W2023200119 hasConcept C543280262 @default.
- W2023200119 hasConceptScore W2023200119C112698675 @default.
- W2023200119 hasConceptScore W2023200119C144133560 @default.
- W2023200119 hasConceptScore W2023200119C2988167200 @default.
- W2023200119 hasConceptScore W2023200119C41008148 @default.
- W2023200119 hasConceptScore W2023200119C49774154 @default.
- W2023200119 hasConceptScore W2023200119C543280262 @default.
- W2023200119 hasLocation W20232001191 @default.
- W2023200119 hasOpenAccess W2023200119 @default.
- W2023200119 hasPrimaryLocation W20232001191 @default.
- W2023200119 hasRelatedWork W2030250808 @default.
- W2023200119 hasRelatedWork W2347883734 @default.
- W2023200119 hasRelatedWork W2355862304 @default.
- W2023200119 hasRelatedWork W2356108042 @default.
- W2023200119 hasRelatedWork W2376796979 @default.
- W2023200119 hasRelatedWork W2379285345 @default.
- W2023200119 hasRelatedWork W2379418341 @default.
- W2023200119 hasRelatedWork W2380054981 @default.
- W2023200119 hasRelatedWork W2393110101 @default.
- W2023200119 hasRelatedWork W4239328682 @default.
- W2023200119 hasVolume "32" @default.
- W2023200119 isParatext "false" @default.
- W2023200119 isRetracted "false" @default.