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- W2023235830 abstract "This article questions whether traditional management approaches will be sufficient to deliver change when it comes to implementing personalisation, and outlines an alternative approach based on collaborative working in ‘communities of practice’." @default.
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- W2023235830 date "2011-04-11" @default.
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- W2023235830 title "The Challenge of Managing Change: What Can we do Differently to Ensure Personalisation?" @default.
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- W2023235830 doi "https://doi.org/10.5042/jic.2011.0157" @default.
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