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• W2023254666 abstract "Although scholars have highlighted the need for firms to explore and exploit market opportunities in underserved markets to achieve superior performance, emerging‐market firms’ strategic choices and constraints in such environments remains an underexplored area. Drawing on insights from the intra‐Africa air travel sector, we uncovered that the intense competitive pressures on inter‐African routes has intensified both exploration and exploitation activities on the intra‐African market as firms seek to mitigate the competitive effects. We also found that the firms’ exploitation activities have been punctuated by a number of firm‐specific and institutional factors. The theoretical and managerial implications of these findings are discussed. © 2014 Wiley Periodicals, Inc ." @default.
• W2023254666 created "2016-06-24" @default.
• W2023254666 creator A5026548376 @default.
• W2023254666 date "2014-05-07" @default.
• W2023254666 modified "2023-10-06" @default.
• W2023254666 title "Organizational Expansion to Underserved Markets: Insights from African Firms" @default.
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• W2023254666 doi "https://doi.org/10.1002/tie.21630" @default.
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