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- W2023273731 abstract "Publishers entering the world of electronic publishing with titles on floppy disk and CD-ROM must be receptive to new ideas and adapt their traditional marketing techniques in order to promote electronic products. Publicity campaigns may focus on scholarly journals but also branch out into educational, technical,and consumer-oriented magazines. Detailed direct mail pieces, while they may not generate results as quickly as for print media, can uncover a wealth of sales leads. Non-traditional marketing opportunities must be developed as well, such as capitalizing on good technical support, distributing a newsletter, maintaining a listserv, and offering demonstration versions of the product. These provide the tools to help customers make informed purchasing decisions." @default.
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- W2023273731 date "1995-07-01" @default.
- W2023273731 modified "2023-10-16" @default.
- W2023273731 title "Marketing Electronic Products" @default.
- W2023273731 doi "https://doi.org/10.3138/jsp-026-04-215" @default.
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