Matches in SemOpenAlex for { <https://semopenalex.org/work/W2023278829> ?p ?o ?g. }
Showing items 1 to 67 of
67
with 100 items per page.
- W2023278829 endingPage "23" @default.
- W2023278829 startingPage "16" @default.
- W2023278829 abstract "It is argued that the increasing trend for business schools to focus on marketing tangible products to consumers makes it increasingly important for future information professionals to learn about services and business-to-business (B2B) marketing. The degree to which marketing is taught in UK library schools was investigated in a survey, conducted in Summer 2001, of the extent to which library and information services (LIS) marketing and quality management were being taught as part of the curriculum. The study was a companion to ones covering the situation in North America (France Bouthillier at McGill University) and in Brazil (Sueli Mara S.P Ferreira of Sao Paulo University). The results from all three surveys were presented at the seminar held by the IFLA Management and Marketing Section, Quebec, August 2001. In the UK survey, all Library Association/ Institute of Information Scientists accredited courses (21 undergraduate and 37 postgraduate) were mailed. Questionnaires were sent to Heads of Department in each of the 17 institutions with relevant courses, where respondents were asked whether they regularly offered classes in marketing of library and information services and the management of service quality. Out of a total of 56 potential returns, 18 questionnaires were returned by eight institutions (32 per cent response rate) with eight related to undergraduate courses (38% response rate) and ten to Master’s (27% response rate). The key results of the survey are summarized. It is concluded that there has been steady improvement in the teaching of marketing to information professionals over the years, but that the change is taking place slowly." @default.
- W2023278829 created "2016-06-24" @default.
- W2023278829 creator A5003316097 @default.
- W2023278829 date "2001-12-01" @default.
- W2023278829 modified "2023-09-27" @default.
- W2023278829 title "Marketing information and library services: are people learning about it?" @default.
- W2023278829 cites W1973156441 @default.
- W2023278829 cites W1976914218 @default.
- W2023278829 cites W2060427291 @default.
- W2023278829 doi "https://doi.org/10.1177/0266382014238159" @default.
- W2023278829 hasPublicationYear "2001" @default.
- W2023278829 type Work @default.
- W2023278829 sameAs 2023278829 @default.
- W2023278829 citedByCount "1" @default.
- W2023278829 crossrefType "journal-article" @default.
- W2023278829 hasAuthorship W2023278829A5003316097 @default.
- W2023278829 hasConcept C111472728 @default.
- W2023278829 hasConcept C138885662 @default.
- W2023278829 hasConcept C144024400 @default.
- W2023278829 hasConcept C144133560 @default.
- W2023278829 hasConcept C161191863 @default.
- W2023278829 hasConcept C162853370 @default.
- W2023278829 hasConcept C19417346 @default.
- W2023278829 hasConcept C2779530757 @default.
- W2023278829 hasConcept C2780378061 @default.
- W2023278829 hasConcept C41008148 @default.
- W2023278829 hasConcept C47177190 @default.
- W2023278829 hasConcept C48891531 @default.
- W2023278829 hasConcept C509550671 @default.
- W2023278829 hasConcept C61521584 @default.
- W2023278829 hasConcept C71924100 @default.
- W2023278829 hasConceptScore W2023278829C111472728 @default.
- W2023278829 hasConceptScore W2023278829C138885662 @default.
- W2023278829 hasConceptScore W2023278829C144024400 @default.
- W2023278829 hasConceptScore W2023278829C144133560 @default.
- W2023278829 hasConceptScore W2023278829C161191863 @default.
- W2023278829 hasConceptScore W2023278829C162853370 @default.
- W2023278829 hasConceptScore W2023278829C19417346 @default.
- W2023278829 hasConceptScore W2023278829C2779530757 @default.
- W2023278829 hasConceptScore W2023278829C2780378061 @default.
- W2023278829 hasConceptScore W2023278829C41008148 @default.
- W2023278829 hasConceptScore W2023278829C47177190 @default.
- W2023278829 hasConceptScore W2023278829C48891531 @default.
- W2023278829 hasConceptScore W2023278829C509550671 @default.
- W2023278829 hasConceptScore W2023278829C61521584 @default.
- W2023278829 hasConceptScore W2023278829C71924100 @default.
- W2023278829 hasIssue "4" @default.
- W2023278829 hasLocation W20232788291 @default.
- W2023278829 hasOpenAccess W2023278829 @default.
- W2023278829 hasPrimaryLocation W20232788291 @default.
- W2023278829 hasRelatedWork W1978356961 @default.
- W2023278829 hasRelatedWork W2017059216 @default.
- W2023278829 hasRelatedWork W2035179814 @default.
- W2023278829 hasRelatedWork W2120852797 @default.
- W2023278829 hasRelatedWork W2412682860 @default.
- W2023278829 hasRelatedWork W2794969045 @default.
- W2023278829 hasRelatedWork W3030764891 @default.
- W2023278829 hasRelatedWork W3121505281 @default.
- W2023278829 hasRelatedWork W4313482766 @default.
- W2023278829 hasRelatedWork W4321435234 @default.
- W2023278829 hasVolume "18" @default.
- W2023278829 isParatext "false" @default.
- W2023278829 isRetracted "false" @default.
- W2023278829 magId "2023278829" @default.
- W2023278829 workType "article" @default.