Matches in SemOpenAlex for { <https://semopenalex.org/work/W2023285854> ?p ?o ?g. }
- W2023285854 endingPage "229" @default.
- W2023285854 startingPage "215" @default.
- W2023285854 abstract "Abstract As media is becoming more influential in the era of new media, the impact and the power of celebrities of stage and screen have become greater than ever. Gradually, consumers tend to make their purchase decisions based on the symbolic and imagery aspects rather than substantial use of a product. Thus, popularity, affinity, and image of celebrities have a great impact on consumers so that wide range of consumers can be effectively led to mass purchase (The Korea Economic Daily, 2006). Accordingly, media is fully utilized not only as a direct commercial medium, but also as a vehicle for the spread of fashion trend via celebrities. Thus, a ‘star marketing’ strategy is fully activated and many celebrities not only promote brand awareness, but also stimulate consumer desires with sponsorship brands. In addition, face-saving Korean culture encourages the growth of public interests towards celebrity sponsorship brands. However, researches that examined the social and psychological factors of conforming ..." @default.
- W2023285854 created "2016-06-24" @default.
- W2023285854 creator A5033799485 @default.
- W2023285854 creator A5081987635 @default.
- W2023285854 date "2010-11-01" @default.
- W2023285854 modified "2023-09-26" @default.
- W2023285854 title "The Effect of Celebrity Conformity on the Purchase Intention of Celebrity Sponsorship Brand: The Moderating Effects of Symbolic Consumption and Face-Saving" @default.
- W2023285854 cites W1602076286 @default.
- W2023285854 cites W1964924375 @default.
- W2023285854 cites W1967058415 @default.
- W2023285854 cites W1967514648 @default.
- W2023285854 cites W1970471758 @default.
- W2023285854 cites W1976543878 @default.
- W2023285854 cites W1977334936 @default.
- W2023285854 cites W1980742209 @default.
- W2023285854 cites W1990840125 @default.
- W2023285854 cites W1990898023 @default.
- W2023285854 cites W2008469188 @default.
- W2023285854 cites W2015129104 @default.
- W2023285854 cites W2017679397 @default.
- W2023285854 cites W2022520072 @default.
- W2023285854 cites W2028459713 @default.
- W2023285854 cites W2032899429 @default.
- W2023285854 cites W2035126318 @default.
- W2023285854 cites W2035860906 @default.
- W2023285854 cites W2050599307 @default.
- W2023285854 cites W2056418766 @default.
- W2023285854 cites W2057349705 @default.
- W2023285854 cites W2058156562 @default.
- W2023285854 cites W2059171277 @default.
- W2023285854 cites W2062350780 @default.
- W2023285854 cites W2064683297 @default.
- W2023285854 cites W2071106124 @default.
- W2023285854 cites W2077393633 @default.
- W2023285854 cites W2080334355 @default.
- W2023285854 cites W2102501811 @default.
- W2023285854 cites W2120061261 @default.
- W2023285854 cites W2120636523 @default.
- W2023285854 cites W2123551388 @default.
- W2023285854 cites W2132209339 @default.
- W2023285854 cites W2136360414 @default.
- W2023285854 cites W2140031276 @default.
- W2023285854 cites W2160620377 @default.
- W2023285854 cites W2256729371 @default.
- W2023285854 cites W2620728873 @default.
- W2023285854 cites W3022537385 @default.
- W2023285854 cites W4243974251 @default.
- W2023285854 cites W4248449778 @default.
- W2023285854 cites W4292811746 @default.
- W2023285854 cites W2144092939 @default.
- W2023285854 doi "https://doi.org/10.1080/20932685.2010.10593073" @default.
- W2023285854 hasPublicationYear "2010" @default.
- W2023285854 type Work @default.
- W2023285854 sameAs 2023285854 @default.
- W2023285854 citedByCount "21" @default.
- W2023285854 countsByYear W20232858542013 @default.
- W2023285854 countsByYear W20232858542015 @default.
- W2023285854 countsByYear W20232858542016 @default.
- W2023285854 countsByYear W20232858542019 @default.
- W2023285854 countsByYear W20232858542020 @default.
- W2023285854 countsByYear W20232858542021 @default.
- W2023285854 countsByYear W20232858542022 @default.
- W2023285854 countsByYear W20232858542023 @default.
- W2023285854 crossrefType "journal-article" @default.
- W2023285854 hasAuthorship W2023285854A5033799485 @default.
- W2023285854 hasAuthorship W2023285854A5081987635 @default.
- W2023285854 hasConcept C107038049 @default.
- W2023285854 hasConcept C112698675 @default.
- W2023285854 hasConcept C142172996 @default.
- W2023285854 hasConcept C142362112 @default.
- W2023285854 hasConcept C144024400 @default.
- W2023285854 hasConcept C144133560 @default.
- W2023285854 hasConcept C15744967 @default.
- W2023285854 hasConcept C162853370 @default.
- W2023285854 hasConcept C17744445 @default.
- W2023285854 hasConcept C199539241 @default.
- W2023285854 hasConcept C2779304628 @default.
- W2023285854 hasConcept C30772137 @default.
- W2023285854 hasConcept C36289849 @default.
- W2023285854 hasConcept C530175646 @default.
- W2023285854 hasConcept C77805123 @default.
- W2023285854 hasConceptScore W2023285854C107038049 @default.
- W2023285854 hasConceptScore W2023285854C112698675 @default.
- W2023285854 hasConceptScore W2023285854C142172996 @default.
- W2023285854 hasConceptScore W2023285854C142362112 @default.
- W2023285854 hasConceptScore W2023285854C144024400 @default.
- W2023285854 hasConceptScore W2023285854C144133560 @default.
- W2023285854 hasConceptScore W2023285854C15744967 @default.
- W2023285854 hasConceptScore W2023285854C162853370 @default.
- W2023285854 hasConceptScore W2023285854C17744445 @default.
- W2023285854 hasConceptScore W2023285854C199539241 @default.
- W2023285854 hasConceptScore W2023285854C2779304628 @default.
- W2023285854 hasConceptScore W2023285854C30772137 @default.
- W2023285854 hasConceptScore W2023285854C36289849 @default.
- W2023285854 hasConceptScore W2023285854C530175646 @default.
- W2023285854 hasConceptScore W2023285854C77805123 @default.
- W2023285854 hasIssue "4" @default.
- W2023285854 hasLocation W20232858541 @default.