Matches in SemOpenAlex for { <https://semopenalex.org/work/W2023352741> ?p ?o ?g. }
Showing items 1 to 85 of
85
with 100 items per page.
- W2023352741 endingPage "226" @default.
- W2023352741 startingPage "205" @default.
- W2023352741 abstract "This paper presents a quantitative analysis of style shifting in a corpus of Flemish radio and television commercials. Previous research draws attention to styling processes in advertising language, as discursive actions indexing social meanings. It will be shown that the exploitation of different stylistic varieties in our corpus can be analyzed along the same lines. The analysis presented here focuses on the use of ‘tussentaal’ (literally: ‘in-between language’) in the corpus, which is an informal variety of spoken Belgian Dutch, situated between the regional dialects and standard Belgian Dutch. In order to give a detailed account of the stylization processes, the style shifts between standard Dutch and tussentaal within a single spot are investigated. Furthermore, it will be argued that complementing the quantification of stylistic features with a statistical analysis considerably improves the analysis. More specifically, using a linear regression, the effect of a number of sociovariational factors on the style shifts in the commercials is investigated. The significant factors are then interpreted sociolinguistically, drawing on the concepts of stylization and audience design. Finally, it will be shown that the analysis can be extended to incorporate multilingualism in the commercials." @default.
- W2023352741 created "2016-06-24" @default.
- W2023352741 creator A5048483716 @default.
- W2023352741 creator A5066176620 @default.
- W2023352741 creator A5091773825 @default.
- W2023352741 date "2008-02-01" @default.
- W2023352741 modified "2023-10-16" @default.
- W2023352741 title "Style shifting in commercials" @default.
- W2023352741 cites W1482578476 @default.
- W2023352741 cites W1495654639 @default.
- W2023352741 cites W1995317880 @default.
- W2023352741 cites W1998071253 @default.
- W2023352741 cites W2007249018 @default.
- W2023352741 cites W2014920497 @default.
- W2023352741 cites W2023226589 @default.
- W2023352741 cites W2033967887 @default.
- W2023352741 cites W2043080631 @default.
- W2023352741 cites W2044277302 @default.
- W2023352741 cites W2061283605 @default.
- W2023352741 cites W2085039361 @default.
- W2023352741 cites W2102074904 @default.
- W2023352741 cites W2106705179 @default.
- W2023352741 cites W2124003719 @default.
- W2023352741 cites W2144737908 @default.
- W2023352741 doi "https://doi.org/10.1016/j.pragma.2007.01.010" @default.
- W2023352741 hasPublicationYear "2008" @default.
- W2023352741 type Work @default.
- W2023352741 sameAs 2023352741 @default.
- W2023352741 citedByCount "37" @default.
- W2023352741 countsByYear W20233527412012 @default.
- W2023352741 countsByYear W20233527412013 @default.
- W2023352741 countsByYear W20233527412014 @default.
- W2023352741 countsByYear W20233527412015 @default.
- W2023352741 countsByYear W20233527412016 @default.
- W2023352741 countsByYear W20233527412017 @default.
- W2023352741 countsByYear W20233527412018 @default.
- W2023352741 countsByYear W20233527412021 @default.
- W2023352741 countsByYear W20233527412022 @default.
- W2023352741 crossrefType "journal-article" @default.
- W2023352741 hasAuthorship W2023352741A5048483716 @default.
- W2023352741 hasAuthorship W2023352741A5066176620 @default.
- W2023352741 hasAuthorship W2023352741A5091773825 @default.
- W2023352741 hasConcept C132829578 @default.
- W2023352741 hasConcept C136197465 @default.
- W2023352741 hasConcept C138885662 @default.
- W2023352741 hasConcept C144024400 @default.
- W2023352741 hasConcept C154945302 @default.
- W2023352741 hasConcept C166957645 @default.
- W2023352741 hasConcept C2776445246 @default.
- W2023352741 hasConcept C2776802314 @default.
- W2023352741 hasConcept C41008148 @default.
- W2023352741 hasConcept C41895202 @default.
- W2023352741 hasConcept C95457728 @default.
- W2023352741 hasConceptScore W2023352741C132829578 @default.
- W2023352741 hasConceptScore W2023352741C136197465 @default.
- W2023352741 hasConceptScore W2023352741C138885662 @default.
- W2023352741 hasConceptScore W2023352741C144024400 @default.
- W2023352741 hasConceptScore W2023352741C154945302 @default.
- W2023352741 hasConceptScore W2023352741C166957645 @default.
- W2023352741 hasConceptScore W2023352741C2776445246 @default.
- W2023352741 hasConceptScore W2023352741C2776802314 @default.
- W2023352741 hasConceptScore W2023352741C41008148 @default.
- W2023352741 hasConceptScore W2023352741C41895202 @default.
- W2023352741 hasConceptScore W2023352741C95457728 @default.
- W2023352741 hasIssue "2" @default.
- W2023352741 hasLocation W20233527411 @default.
- W2023352741 hasOpenAccess W2023352741 @default.
- W2023352741 hasPrimaryLocation W20233527411 @default.
- W2023352741 hasRelatedWork W1589790647 @default.
- W2023352741 hasRelatedWork W2789488721 @default.
- W2023352741 hasRelatedWork W2807807239 @default.
- W2023352741 hasRelatedWork W2808253871 @default.
- W2023352741 hasRelatedWork W2912941553 @default.
- W2023352741 hasRelatedWork W3121898992 @default.
- W2023352741 hasRelatedWork W4242632824 @default.
- W2023352741 hasRelatedWork W4243320660 @default.
- W2023352741 hasRelatedWork W4380079561 @default.
- W2023352741 hasRelatedWork W641130578 @default.
- W2023352741 hasVolume "40" @default.
- W2023352741 isParatext "false" @default.
- W2023352741 isRetracted "false" @default.
- W2023352741 magId "2023352741" @default.
- W2023352741 workType "article" @default.