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- W2023358632 abstract "ABSTRACT Do male and female students really behave differently and want different things from a college education? The present study was and designed to address this issue and extend what was previously known regarding gender differences in the university selection process. A convenience sample of 183 undergraduate students (83 males and 100 females) from a large, midwestern university responded to a campus-intercept survey. Results indicate that male and female students differ in terms of the importance placed on various attributes of a university and in one source used to choose a university. Implications for the development of a strategic marketing process are discussed." @default.
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- W2023358632 date "1998-07-22" @default.
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- W2023358632 title "Gender Effects on the University Selection Process" @default.
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- W2023358632 doi "https://doi.org/10.1300/j050v08n03_05" @default.
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