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• W202339672 abstract "EXECUTIVE SUMMARY U.S. auto industry is comprised of The and has automobile manufacturing industry since it began over 100 years ago. When foreign markets infiltrated U.S. auto industry in 1980's, changes in market began to topple domination of Three. future of U.S. auto industry is in question and Three is trying to implement new technology, reduce costs, and explore new opportunities in order to keep a hold of their competitive advantage in today's market. Keywords: Three, Emerging Foreign Markets, Transplants, Outsourcing, and Innovation. INTRODUCTION U.S. automobile industry began over 100 years ago. It can be attributed to Great Chicago Auto race took place on November 28, 1895. mention of race brought forth numerous American inventors were all trying to invent their own version of automobile. inventors were soon to realize that there was a widespread effort in United States to build automobiles and most of these inventors were not aware of work of others, either here or in Europe. Even though Europe had cars in production since 1885, U.S. still had not had a car in commercial production. But when Frank and Charles won race in Chicago after beating German made cars, commercial production began in United States. Duryea was biggest producer in United States, turning out 13 units. cars were hand-built (Wright, 1996). It took vision of one man, Henry Ford, to begin journey down road to mass production of cars and in 1913 he implemented moving assembly line which allowed workers to stand in one place and perform same task repeatedly on vehicles as vehicles moved pass workers. But, greatest impact to auto industry happened in years after stock market crashed. auto industry became known as Three, because so many of different auto makers did not have what it took to make it through depression. The Big survived Depression, in fact GM made money every year and Chrysler actually grew. Ford Motor Co. was wounded almost mortally, although nobody knew it because it was not a public company and its bookkeeping was bizarrely primitive. strength of automotive industry in U.S. was based on fact they were leaders in mass-production techniques. As years continued competition remained between Three and a few other small automotive manufacturers in United States. There were many companies overseas, but very few companies were successful in making their way into American automotive market because the U.S. auto industry - vehicles and parts together - was a domestically focused business producing strictly for home market with little in way of foreign competition with which to contend, (Miller, 2004). But things started changing in 70's when Toyota and Nissan finally made headway into American market. They had tried to enter American market in past but since there was no demand for them, cost of maintaining cars far outweighed any benefits cars might have offered. One of few companies was prevalent in US was Volkswagen, which dominated import sales since it first started coming into United States around 1950 (Wright 1996). Several factors led to success of foreign cars being able to break into American market in 70s. It just took time and patience on part of foreign manufactures to find a niche. In 70s U.S. economy was suffering from 1973 oil crisis and domestic cars were not designed for fuel efficiency. Also, automobile emissions control rules were being implemented and smaller European and Japanese cars were made to get more miles per gallon and were environmentally friendly. It took U.S. too long to manage pollution problems and finally jump on band wagon, while foreign auto industry had already implemented in their cars in order to come to term with pollution was taking a toll on air in America. …" @default.
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• W202339672 title "U.S. Competitiveness in the Auto Industry" @default.
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