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- W2023409211 abstract "Purpose – Aims to examine the performance affects of strategic integration in retail banking services.Design/methodology/approach – Using a survey of retail banking executives, it is examined as to how the role of operations and marketing areas can assist retail banks to shape their competitive strategies.Findings – It is found that proactiveness and competitive strategy substantially affect a retail bank's performance based on the strength of integration of operations and marketing areas.Research limitations/implications – Research is limited to retail banking services.Originality/value – The research broadens the scope of the strategic fit concept towards the analysis of performance effects due to functional integration in retail banks." @default.
- W2023409211 created "2016-06-24" @default.
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- W2023409211 date "2006-08-01" @default.
- W2023409211 modified "2023-09-23" @default.
- W2023409211 title "A strategic review of operations and marketing functions in retail banks" @default.
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- W2023409211 doi "https://doi.org/10.1108/09564230610680668" @default.
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