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- W2023450560 abstract "The advance of Internet technology is having a profound impact on the traditional modes of selling tourism products and contributing to the growing importance of online marketing of the travel and tourism industry. In the case of ecotourism, studies examining Internet-based ecotourism marketing are still limited. This study aims to examine how ecotourism business is marketed through the Internet by focusing on Thai ecotourism business. Subjects investigated are travel business members listed on the website of the Thai Ecotourism and Adventure Travel Association (TEATA). Data are qualitatively analyzed using content analysis to examine marketing and ecotourism web-based context promoted through the Internet. The results indicate that the travel companies examined in this study provide a variety of products and services to meet the diverse travel needs and preferences of tourists. When examining the web-based ecotourism marketing, most businesses provide insufficient marketing and ecotourism information to promote ecotourism experience. In particular, ecotourism messages they provide are only partially aligned with ecotourism principles. Recommendations are given for improving online ecotourism marketing to better satisfy tourists' needs and expectations." @default.
- W2023450560 created "2016-06-24" @default.
- W2023450560 creator A5020654462 @default.
- W2023450560 date "2010-05-03" @default.
- W2023450560 modified "2023-09-26" @default.
- W2023450560 title "Marketing Ecotourism Through the Internet: A Case of Ecotourism Business in Thailand" @default.
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- W2023450560 doi "https://doi.org/10.1080/15256481003732782" @default.
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