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- W2023504240 abstract "Research question: According to an increasingly acknowledged view, customers co-create value with several other actors in the marketplace (e.g. firms and other customers) across multiple touchpoints prior to, during, and after the primary service encounter. This research focuses on professional team sports and examines one form of value co-creation that is particularly important in this context, i.e. customers' co-creation of value with other customers. The present research adds to our understanding of customer-to-customer value co-creation by identifying where (platforms) and how (practices) team sports customers create value with one another. Research methods: The study uses a multi-method qualitative research approach including in-depth interviews, naturalistic observation and netnography. The sampling frame consisted of three live venues (Germany), several virtual platforms (Germany and England), and a number of physical customer interaction sites such as sports bars and fan trains (Germany). Results ..." @default.
- W2023504240 created "2016-06-24" @default.
- W2023504240 creator A5005592341 @default.
- W2023504240 date "2014-01-01" @default.
- W2023504240 modified "2023-10-16" @default.
- W2023504240 title "Exploring customer-to-customer value co-creation platforms and practices in team sports" @default.
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- W2023504240 doi "https://doi.org/10.1080/16184742.2013.865248" @default.
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