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- W202350508 abstract "Informal and formal direct selling play a particularly important role in developing countries characterized by markets with limited retail sectors. This note explores the practice of direct selling for the company, the sales person and the consumer, as well as the potential of direct selling as a means of reaching the base of the pyramid for both commercial and social purposes.Learning Objective:Explore the potential of direct selling as a means of reaching otherwise inaccessible markets and populations, including the challenges and opportunities associated with developing and sustaining such a channel." @default.
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- W202350508 date "2010-01-07" @default.
- W202350508 modified "2023-09-23" @default.
- W202350508 title "A Note on Direct Selling in Developing Economies" @default.
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