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- W2023607032 abstract "Is New Labour a party with values or a skilfully manufactured entity designed to win elections? Considerable debate currently surrounds this question. This article argues that New Labour adopted a market-oriented model to gain voter support and examines whether this necessarily means a rejection of underpinning values. Analysing New Labour discourse, the authors argue there is a clear ethos underpinning New Labour even though the policies developed from its foundation are designed to have electoral appeal." @default.
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- W2023607032 date "2001-09-01" @default.
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- W2023607032 title "Political marketing and traditional values: 'Old Labour' for 'new times'?" @default.
- W2023607032 doi "https://doi.org/10.1080/13569770127543" @default.
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