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• W2023767451 abstract "Purpose – The purpose of this paper is to investigate how financial service providers cross‐sell combined bank and insurance service offerings in a business‐to‐business context with the aim of increasing understanding on the creation of corporate customer value through cross‐selling." @default.
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• W2023767451 date "2011-10-11" @default.
• W2023767451 modified "2023-10-16" @default.
• W2023767451 title "Value through combined offerings of bank and insurance" @default.
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• W2023767451 doi "https://doi.org/10.1108/02652321111177812" @default.
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