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- W2023792321 abstract "The Bundesgerichtshof has ruled that unlawful comparative advertising of one's own product as an imitation of a competitor's product requires more than a mere identification of the original product; the advertisement itself, when seen in isolation, has to clearly convey to the relevant consumer that the product is being advertised as an imitation of a competing product." @default.
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- W2023792321 date "2008-11-01" @default.
- W2023792321 modified "2023-09-25" @default.
- W2023792321 title "'Cool Water' and 'Icy Cold': comparative advertising for perfume imitations through the use of allusive product names" @default.
- W2023792321 doi "https://doi.org/10.1093/jiplp/jpn170" @default.
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