Matches in SemOpenAlex for { <https://semopenalex.org/work/W2023887904> ?p ?o ?g. }
Showing items 1 to 98 of
98
with 100 items per page.
- W2023887904 endingPage "114" @default.
- W2023887904 startingPage "108" @default.
- W2023887904 abstract "Recognising the complexity and originality of contemporary marketing strategies, the authors present an updated version of Ansoff's product-market growth strategic matrix, with nine distinct growth options replacing the original four options in Ansoff's model. In the proposed product-market growth model, aggressive product-market growth strategies are defined as those involving new products, new markets or some combination of the two. Utilising data collected from firms in the financial services industry, the authors show a relationship between a firm's level of market orientation and the aggressiveness of their product-market growth approach. Finally, in looking at the profitability of the various product-market growth strategies, the results indicate that the most conservative strategy of penetration-saturation actually leads to significantly higher profitability, as measured by ROA, than three of the more aggressive strategies: related diversification, intensive product development or intensive growth." @default.
- W2023887904 created "2016-06-24" @default.
- W2023887904 creator A5029273556 @default.
- W2023887904 creator A5053547692 @default.
- W2023887904 date "2008-03-01" @default.
- W2023887904 modified "2023-09-27" @default.
- W2023887904 title "The contemporary product-market strategy grid and the link to market orientation and profitability" @default.
- W2023887904 cites W1967968613 @default.
- W2023887904 cites W1992404858 @default.
- W2023887904 cites W2023419687 @default.
- W2023887904 cites W2025820619 @default.
- W2023887904 cites W2040697881 @default.
- W2023887904 cites W2045536511 @default.
- W2023887904 cites W2054349378 @default.
- W2023887904 cites W2065723255 @default.
- W2023887904 cites W2072429707 @default.
- W2023887904 cites W2108589723 @default.
- W2023887904 cites W2159306398 @default.
- W2023887904 cites W2165536960 @default.
- W2023887904 cites W3125500963 @default.
- W2023887904 cites W4249650686 @default.
- W2023887904 cites W4253159646 @default.
- W2023887904 cites W4301850146 @default.
- W2023887904 doi "https://doi.org/10.1057/jt.2008.2" @default.
- W2023887904 hasPublicationYear "2008" @default.
- W2023887904 type Work @default.
- W2023887904 sameAs 2023887904 @default.
- W2023887904 citedByCount "22" @default.
- W2023887904 countsByYear W20238879042012 @default.
- W2023887904 countsByYear W20238879042013 @default.
- W2023887904 countsByYear W20238879042014 @default.
- W2023887904 countsByYear W20238879042015 @default.
- W2023887904 countsByYear W20238879042016 @default.
- W2023887904 countsByYear W20238879042017 @default.
- W2023887904 countsByYear W20238879042018 @default.
- W2023887904 countsByYear W20238879042021 @default.
- W2023887904 countsByYear W20238879042023 @default.
- W2023887904 crossrefType "journal-article" @default.
- W2023887904 hasAuthorship W2023887904A5029273556 @default.
- W2023887904 hasAuthorship W2023887904A5053547692 @default.
- W2023887904 hasBestOaLocation W20238879041 @default.
- W2023887904 hasConcept C10138342 @default.
- W2023887904 hasConcept C123336316 @default.
- W2023887904 hasConcept C129361004 @default.
- W2023887904 hasConcept C144133560 @default.
- W2023887904 hasConcept C16051113 @default.
- W2023887904 hasConcept C162324750 @default.
- W2023887904 hasConcept C162853370 @default.
- W2023887904 hasConcept C175444787 @default.
- W2023887904 hasConcept C179036041 @default.
- W2023887904 hasConcept C180916674 @default.
- W2023887904 hasConcept C19351080 @default.
- W2023887904 hasConcept C194304873 @default.
- W2023887904 hasConcept C2777648813 @default.
- W2023887904 hasConcept C2779696404 @default.
- W2023887904 hasConcept C29122968 @default.
- W2023887904 hasConcept C40700 @default.
- W2023887904 hasConcept C545102676 @default.
- W2023887904 hasConcept C67741611 @default.
- W2023887904 hasConceptScore W2023887904C10138342 @default.
- W2023887904 hasConceptScore W2023887904C123336316 @default.
- W2023887904 hasConceptScore W2023887904C129361004 @default.
- W2023887904 hasConceptScore W2023887904C144133560 @default.
- W2023887904 hasConceptScore W2023887904C16051113 @default.
- W2023887904 hasConceptScore W2023887904C162324750 @default.
- W2023887904 hasConceptScore W2023887904C162853370 @default.
- W2023887904 hasConceptScore W2023887904C175444787 @default.
- W2023887904 hasConceptScore W2023887904C179036041 @default.
- W2023887904 hasConceptScore W2023887904C180916674 @default.
- W2023887904 hasConceptScore W2023887904C19351080 @default.
- W2023887904 hasConceptScore W2023887904C194304873 @default.
- W2023887904 hasConceptScore W2023887904C2777648813 @default.
- W2023887904 hasConceptScore W2023887904C2779696404 @default.
- W2023887904 hasConceptScore W2023887904C29122968 @default.
- W2023887904 hasConceptScore W2023887904C40700 @default.
- W2023887904 hasConceptScore W2023887904C545102676 @default.
- W2023887904 hasConceptScore W2023887904C67741611 @default.
- W2023887904 hasIssue "2" @default.
- W2023887904 hasLocation W20238879041 @default.
- W2023887904 hasOpenAccess W2023887904 @default.
- W2023887904 hasPrimaryLocation W20238879041 @default.
- W2023887904 hasRelatedWork W2023887904 @default.
- W2023887904 hasRelatedWork W2025393287 @default.
- W2023887904 hasRelatedWork W2075837688 @default.
- W2023887904 hasRelatedWork W2087046794 @default.
- W2023887904 hasRelatedWork W2308384098 @default.
- W2023887904 hasRelatedWork W2558361492 @default.
- W2023887904 hasRelatedWork W2991759073 @default.
- W2023887904 hasRelatedWork W3126108931 @default.
- W2023887904 hasRelatedWork W4246833440 @default.
- W2023887904 hasRelatedWork W993006985 @default.
- W2023887904 hasVolume "16" @default.
- W2023887904 isParatext "false" @default.
- W2023887904 isRetracted "false" @default.
- W2023887904 magId "2023887904" @default.
- W2023887904 workType "article" @default.