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• W2023893018 abstract "Comparative marketing studies have been criticized for their low comparability. This article proposes a new, multidimensional definition for markets that seeks to remedy this weakness. A structural approach is adopted, and previous works on market structures are reviewed. The central task of the article is to synthesize these works to arrive at a definition, and the result is a compact framework for market definition along five dimensions. Propositions are derived that specify interrelationships among the five dimensions, and implications of the framework for comparative research are discussed." @default.
• W2023893018 created "2016-06-24" @default.
• W2023893018 creator A5077759127 @default.
• W2023893018 date "1993-06-01" @default.
• W2023893018 modified "2023-09-25" @default.
• W2023893018 title "A Modest Proposal for Structuring Comparative Marketing Studies: The Definitional Approach" @default.
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• W2023893018 doi "https://doi.org/10.1177/027614679301300105" @default.
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