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- W2023894425 abstract "This article reviews the use and role of the salesforce as an extension of the marketing research function. The purpose of this paper is to provide a tentative assessment of the role of salespeople in the marketing research function as applied to an advanced-technology company active in several industries, countries, and continents." @default.
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- W2023894425 title "Marketing research through the salesforce" @default.
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- W2023894425 doi "https://doi.org/10.1016/0019-8501(80)90034-6" @default.
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