Matches in SemOpenAlex for { <https://semopenalex.org/work/W2023943744> ?p ?o ?g. }
Showing items 1 to 72 of
72
with 100 items per page.
- W2023943744 endingPage "39" @default.
- W2023943744 startingPage "29" @default.
- W2023943744 abstract "Promotional expenditures for manufacturer coupon distributions have increased rapidly during the last decade. Marketing professionals have criticized this trend. We discuss how coupon distributions allow manufacturers to price discriminate between market segments. Such discrimination should allow a firm to increase the shelf price of the brand. We find that instant coffee prices reflect this idea, and show that coupon distributions can be profitable for mature brands." @default.
- W2023943744 created "2016-06-24" @default.
- W2023943744 creator A5016877565 @default.
- W2023943744 creator A5078866132 @default.
- W2023943744 date "1987-01-02" @default.
- W2023943744 modified "2023-09-27" @default.
- W2023943744 title "SUPPORTING A HIGHER SHELF PRICE THROUGH COUPON DISTRIBUTIONS" @default.
- W2023943744 doi "https://doi.org/10.1108/eb008194" @default.
- W2023943744 hasPublicationYear "1987" @default.
- W2023943744 type Work @default.
- W2023943744 sameAs 2023943744 @default.
- W2023943744 citedByCount "21" @default.
- W2023943744 countsByYear W20239437442012 @default.
- W2023943744 countsByYear W20239437442015 @default.
- W2023943744 countsByYear W20239437442018 @default.
- W2023943744 countsByYear W20239437442019 @default.
- W2023943744 crossrefType "journal-article" @default.
- W2023943744 hasAuthorship W2023943744A5016877565 @default.
- W2023943744 hasAuthorship W2023943744A5078866132 @default.
- W2023943744 hasConcept C10138342 @default.
- W2023943744 hasConcept C110121322 @default.
- W2023943744 hasConcept C112698675 @default.
- W2023943744 hasConcept C134306372 @default.
- W2023943744 hasConcept C144133560 @default.
- W2023943744 hasConcept C162853370 @default.
- W2023943744 hasConcept C185592680 @default.
- W2023943744 hasConcept C2779307704 @default.
- W2023943744 hasConcept C2779432360 @default.
- W2023943744 hasConcept C31903555 @default.
- W2023943744 hasConcept C33923547 @default.
- W2023943744 hasConceptScore W2023943744C10138342 @default.
- W2023943744 hasConceptScore W2023943744C110121322 @default.
- W2023943744 hasConceptScore W2023943744C112698675 @default.
- W2023943744 hasConceptScore W2023943744C134306372 @default.
- W2023943744 hasConceptScore W2023943744C144133560 @default.
- W2023943744 hasConceptScore W2023943744C162853370 @default.
- W2023943744 hasConceptScore W2023943744C185592680 @default.
- W2023943744 hasConceptScore W2023943744C2779307704 @default.
- W2023943744 hasConceptScore W2023943744C2779432360 @default.
- W2023943744 hasConceptScore W2023943744C31903555 @default.
- W2023943744 hasConceptScore W2023943744C33923547 @default.
- W2023943744 hasIssue "2" @default.
- W2023943744 hasLocation W20239437441 @default.
- W2023943744 hasOpenAccess W2023943744 @default.
- W2023943744 hasPrimaryLocation W20239437441 @default.
- W2023943744 hasRelatedWork W1565507305 @default.
- W2023943744 hasRelatedWork W1599245795 @default.
- W2023943744 hasRelatedWork W1995494858 @default.
- W2023943744 hasRelatedWork W1997541149 @default.
- W2023943744 hasRelatedWork W2027814431 @default.
- W2023943744 hasRelatedWork W2122834375 @default.
- W2023943744 hasRelatedWork W2132818755 @default.
- W2023943744 hasRelatedWork W2133500374 @default.
- W2023943744 hasRelatedWork W2171735901 @default.
- W2023943744 hasRelatedWork W2317742855 @default.
- W2023943744 hasRelatedWork W2318185892 @default.
- W2023943744 hasRelatedWork W2345756526 @default.
- W2023943744 hasRelatedWork W3122128422 @default.
- W2023943744 hasRelatedWork W3122783399 @default.
- W2023943744 hasRelatedWork W3122987961 @default.
- W2023943744 hasRelatedWork W3124759564 @default.
- W2023943744 hasRelatedWork W3125025622 @default.
- W2023943744 hasRelatedWork W3149046484 @default.
- W2023943744 hasRelatedWork W642348633 @default.
- W2023943744 hasRelatedWork W3121964179 @default.
- W2023943744 hasVolume "4" @default.
- W2023943744 isParatext "false" @default.
- W2023943744 isRetracted "false" @default.
- W2023943744 magId "2023943744" @default.
- W2023943744 workType "article" @default.