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- W2023953516 abstract "This study compares newspaper advertising and direct mail marketing to attract private patients. Newsletter advertising was distributed to 92,251 homes throughout 1991 at a cost of $20,827.13. Newspaper advertising was conducted from August 28 to October 9, 1991 at a cost of $2,261.94. The newsletter attracted 101 new patients at a cost of $206.21 per patient and a mean response rate of 0.11%. No new patients were attracted through newspaper advertising." @default.
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- W2023953516 date "1995-06-01" @default.
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- W2023953516 title "Newspaper Advertising versus Direct Mail Marketing in a Family Practice" @default.
- W2023953516 cites W2409771003 @default.
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- W2023953516 doi "https://doi.org/10.1300/j026v12n03_07" @default.
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