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- W2024011473 abstract "ABSTRACT This article examines the role of the Internet in the delivery of export promotion services. Based on a content analysis of the Web sites of 250 export promotion organizations (EPOs) representing over 130 countries, it is concluded that the majority of these organizations have not fully exploited the potentials of this technology in the delivery of support services to national exporters. Use of the Internet is primarily limited to dissemination of basic information with little effort made to utilize the interactive and customization features of the technology. The managerial and policy implications of this failure in terms of increased cost of market entry, lost export revenues, and exporter attrition are discussed." @default.
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- W2024011473 date "2008-09-19" @default.
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- W2024011473 title "The Role of the Internet in the Delivery of Export Promotion Services: A Web Site Content Analysis" @default.
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- W2024011473 doi "https://doi.org/10.1080/08911760802206094" @default.
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