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- W2024183090 abstract "Much attention has been devoted to the taxonomic analysis of the shopping orientations, behavior, and other characteristics of urban and suburban consumers. To a great extent, however, rural consumers have escaped the attention of researchers. Research focusing on this sector is needed because recent studies of outshopping suggest that rural consumers represent a significant force in some retail markets. This article examines rural consumers by developing a taxonomy of shopping-orientation groups. Differences among these groups are analyzed with respect to outshopping behavior, and the strategic implications of the research are discussed." @default.
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- W2024183090 date "1986-02-01" @default.
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- W2024183090 title "Shopping patterns of the rural consumer: Exploring the relationship between shopping orientations and outshopping" @default.
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- W2024183090 doi "https://doi.org/10.1016/0148-2963(86)90057-3" @default.
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